Professional Documents
Culture Documents
B. INNOVATIONS IN
SUPPLY CHAIN
A. OVERVIEW
1. PACKAGING
1. COCA – COLA
HISTORY 2. BLOCKCHAIN
TECHNOLOGY
2. SUPPLY CHAIN
OVERVIEW 3. VENDING MACHINE
THE
THE SUPPLY
SUPPLY CHAIN
CHAIN OF
OF COCA
COCA -- COLA
COLA
A. OVERVIEW
01
COCA – COLA’S
HISTORY
A. OVERVIEW
1. HISTORY
Coca-Cola was originated by
John S. Pemberton
1899
Soaring sales
(9,000 - 370,877)
1886
Coca-Cola signed its first
agreement with an independent
bottling company 1990
1. HISTORY
First bottle made partially
from recycled plastics
Early 2000s
1992 and
Coca-Cola faced alle-gations Coca Zero!
of illegal soil and water
pollution, human rights
violations.
A. OVERVIEW
02
OVERVIEW
SUPPLY CHAIN
A. OVERVIEW
1. Supplier
Package
Ingredients
- Natural flavor
- Bottles
- Coca Cola leaves
- Chemical compounds - Cartons
2. Manufacturing Procedure
The Coca – Cola The Coca Cola
Company Bottler
Place
3 P's:
1. Namely Price
2. Product
3. Promotion
3. Distributors
3 main distribution
centers (Ha Noi, Da Nang
and HCMC) owned by
Coca Cola Vietnam.
Wholesaler
Wholesale
agent
Producer
B. INNOVATIONS
COCA
01
PACKAGING
FURTHER SIGNIFICANT CHANGES IN PACKAGE
Two-fold strategy:
- Preserve the environment and reduce the impact on
planet Earth
- A strong marketing mechanism
→ A strong eye-impact, with a big Coca Cola-red spot
that impressively impacts consumers’ perspective of the
shelf and customers’ buying decision process.
A report by Business Insider on November 6, 2019, reveals that blockchain is being
applied by CONA to manage its supply chain.
As the report notes, CONA manages a platform to oversee multiple concessions that
manufacture, bottle and ship nearly 160,000 orders of Coca-Cola products/day.
How blockchain helps with Coca Cola’s
supply chain
Consequence
speed up the payment
Transparency process and increase
allows franchisors to see bottling efficiency
how many items are
available in different
locations to fulfil ordering
needs Result
higher productivity, cost-
effectiveness and
increased cash flow
between franchisees
What we achieved here
with blockchain is
creating a document
flow across the supply
chain
THE STAGES OF
THE INNOVATION
THE
EFFICIENCY SOME
SUGGESTIONS
THE
THE SUPPLY
SUPPLY CHAIN
CHAIN OF
OF COCA
COCA -- COLA
COLA
WHY ?
DIGITALIZATION OF
SUPPLY CHAINS
- FASTER & MORE FLEXIBLE
- MORE ACCURATE &
CUSTOMIZED
TO STAY COMPETITIVE
Digitize their supply chains by making
use of smart, connected devices.
HOW ?