THE CLIENTELE AND AUDIENCES

IN COMMUNICATION
DISCIPLINE OF COMMUNICATION
 ELICIT/PRIOR KNOWLEDGE

•Describe in two sentences the

clientele and audiences in
communication.
• Read out your answer to the class
How would it sound if you were to say it to your
parents, your teacher, your school principal, your
close friend or to your seatmate?

Will your way of expressing the same sentiment

differ when said to different people? Why do you
think so?
Take a few minutes to reflect on one thing that you are

feeling right now.

Write down on a piece of paper that one statement that you

very much wat to express.

How would it sound if you were to say it to your parents,

your teacher, your school principal, your close friend or to

your seatmate.

Will your way of expressing the same sentiment differ when

THE NEED TO
COMMUNICATE
Has been part of human being
(from the genesis of human existence)
Requires us to interact with other people around us
…
-to share ideas
- thoughts
- feelings
- experiences
reason: to make sense of the worlds
to position ourselves in a wider social
and cultural reality
the outcome: we listen and speak
receive and give information
“two way process”
 WHAT DOES COMMUNICATION
CONNOTE?

Communion/Community Complex
• Making common or to share • We use
• The message transmitted is intentional -symbols - graphics
- (and) meant to convey meaning from - words - silence
sender to a receiver - pictures - writing
- through a medium of channel - facial expression - painting
- includes interference and barriers - hand signals - dressing
- voice - dancing
- tone - body language
#formal/informal
How to make communication
effective and attainable
The specific or intended clientele and audience
of communication need to be clearly understood
-so that message packaging forms, and medium
can be properly customized.
Effective Communication assumes the audiences’
Perspective and ensures the message is relevant to them.

Meaning: the method of communication is carefully selected as most effective for the
Target audience.