Interactive Content

PRESENTED BY : MUHAMMAD TALHA VIRK

(2018-BBA-004)

PRESENTED TO : MA’AM MARIA KHAN

What is Interactive Content?
Why interactive Content is important?
 Development of Interactive Content

 The analogue videodisc developed by NV Philips was the pioneering

technology for interactive media.
 The laser disc technology was first invented in 1958.
 The concept of the graphical user interface (GUI), which was developed
in the 1970s, popularized by Apple Computer, Inc.
 Another element is the release of Windows 3.0 in 1990 by Microsoft
into the mainstream IBM clone world.
 The development by NV Philips of optical digital technologies built
around the compact disk (CD) in 1979.
 Types Of Interactive Content

Calculators
Interactive calculators are a great tool to integrate into a buyer’s journey,
allowing them to get a quantitative output that measures how your
product or service can solve their problems.
 Info graphics
Interactive info graphics take the popular visual format and give viewers
the ability to navigate the information as they want and discover new facts
through clicks or animations.
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Quizzes
Interactive quizzes are a great way to captivate and entertain an audience,
engage and convert customers, and drive greater brand awareness.
Video
Interactive video allows the viewer to control how a story is presented,
turning a normally passive experience into an engaging one.
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Microsites
Interactive microsites are standalone, short-term websites that can
captivate and engage viewers as part of a marketing campaign.
Polls
Interactive Polls allow your audience to weigh-in on a subject matter and
have their voice be heard and represented.
Personality Tests
Personality tests are questionnaires designed to reveal aspects of an
individual's character or psychological makeup.
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Assessments
Interactive Assessments give highly relevant and personalized
recommendations or results by answering a set of questions while the
administrator gains valuable data and insights into leads, prospects and
buyers.
Maps
Interactive maps are a great way to show interesting data with geography,
allow users to add/remove places of interest, display navigation, and
much more.
 Benefits of Interactive Content

Increased Sales
Lower costs than traditional marketing efforts
Customer Satisfaction
 Drawbacks Of Interactive Marketing

Comfort ability factor

Customer differences