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  • New Balance Athletic Shoes

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    Sumit Raj
    30 views2 pages
    New Balance athletic shoes pursues a competitive advantage through cost leadership by offering superior quality shoes with a perfect fit using foot width measurements and good technology, while not being high priced. They also use segmentation by quickly and accurately shipping shoes to create a loyal customer base, especially among older core customers.

    Original Description:

    New Balance Athletic Shoe case solution

    Original Title

    New balance athletic shoes

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    New Balance athletic shoes pursues a competitive advantage through cost leadership by offering superior quality shoes with a perfect fit using foot width measurements and good technology, while not being high priced. They also use segmentation by quickly and accurately shipping shoes to create a loyal customer base, especially among older core customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    30 views2 pages

    New Balance Athletic Shoes

    Uploaded by

    Sumit Raj
    New Balance athletic shoes pursues a competitive advantage through cost leadership by offering superior quality shoes with a perfect fit using foot width measurements and good technology, while not being high priced. They also use segmentation by quickly and accurately shipping shoes to create a loyal customer base, especially among older core customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    New balance athletic shoes

    Competitive Advantage
    • Cost leadership:
    • Differentiation: Superior quality, Perfect fit (using foot width), Good technology, Not high priced
    • Segmentation: by quickly and accurately shipping they were able to create loyal customer base, older core
    customer

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