The Marketing Mix and The 4Ps of Marketing

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The Marketing Mix and The 4Ps of Marketing

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THE MARKETING MI

X AND THE 4PS OF

MARKETING

GROUP 3
WHAT ARE THE 4PS O
F MARKETING?

The way in which you take a new

product or service to market.

It helps you to define your marketing

options in terms of price, product,
promotion, and place
THE 4PS ARE:

Product
Price

Place
Promotion
Product
Tangible good or an intangible service that
fulfills a need or want of consumers.

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