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  • Trade Fair: Effective Promotion and Marketing

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    Kristal Anne
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    The document provides an overview of participating in a trade fair to promote and market a business. The key points are: 1) Trade fairs provide a platform to increase brand and product awareness, display products and services, introduce new products, and generate sales opportunities through interaction with prospective clients. 2) Participating allows businesses to test markets, gain feedback on products and services, and analyze the marketability of offerings. 3) Proper preparation is important and includes having company and product profiles, registrations, promotional materials, booth design and display, and knowledge of products to effectively engage and negotiate with potential buyers.

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    Effective Trade Fair

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    The document provides an overview of participating in a trade fair to promote and market a business. The key points are: 1) Trade fairs provide a platform to increase brand and product awareness, display products and services, introduce new products, and generate sales opportunities through interaction with prospective clients. 2) Participating allows businesses to test markets, gain feedback on products and services, and analyze the marketability of offerings. 3) Proper preparation is important and includes having company and product profiles, registrations, promotional materials, booth design and display, and knowledge of products to effectively engage and negotiate with potential buyers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views18 pages

    Trade Fair: Effective Promotion and Marketing

    Uploaded by

    Kristal Anne
    The document provides an overview of participating in a trade fair to promote and market a business. The key points are: 1) Trade fairs provide a platform to increase brand and product awareness, display products and services, introduce new products, and generate sales opportunities through interaction with prospective clients. 2) Participating allows businesses to test markets, gain feedback on products and services, and analyze the marketability of offerings. 3) Proper preparation is important and includes having company and product profiles, registrations, promotional materials, booth design and display, and knowledge of products to effectively engage and negotiate with potential buyers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 18

    Trade Fair

    EFFECTIVE PROMOTION AND MARKETING


    Overview of trade fair participation

    Objective Exposure to new trends, products


    TRADE FAIR and resources

    Stimulate new ideas and creative


    ways to support your business

    Network and Linkages


    Purpose
    TRADE FAIRS

    Platform Awareness Display Opportunity Analytics


    • Platform for effective promotion

    -Awareness
    -Display
    -Opportunity
    -Analytics
    2.Produc t Aw a r e n e s s
    ran d awa re n e ss
    -Increases b

    - Visib i l i t y o f p ro d u ct s

    n o f n e w p r o d u ct s
    -introductio
    3.Display and Showcase
    -

    -Product Designs
    -Quality
    - Services
    4. Opportunity to have a dilogue with
    prospective clients

    -Clients Perspective/Feeback
    -Generate Sales
    Analytical
    Tool
    -test markets for new
    products & services
    -marketability of existing
    products
    participation cost
    • Product Development
    • Transportation Services
    • Wages of Laborers and assistants
    • Booth Setting
    • Meals and Accomodation
    • Participation Fee
    • Contingency Fund
    what to prepare
    • Company Profile
    • Product Profile
    • Business Registrations
    • Receipts
    • Business/Calling Cards
    • Other Promotional stuff
    Stand Management
    -
    -Be ahead of time to set up
    everything
    -Booth is accurately labeled
    -Information Brochures and Flyers
    -Always make your booth clutter free
    -Be presentable, wear proper attire
    -Stay Alert and Active
    -Do not leave your booth unattended
    -
    Negotiation with Buyers
    -
    -Know your products; know what to say
    -Be proactive
    -Listen carefully
    -Capture notes immediately
    -Build linkage
    -Be respectful
    Visual Merchandising

    Physical Display - Attract - Motivate - Purchase


    visual merchandising
    -Location and visibility of the booth
    -Booth Design (colors,fixtures,counter,decor,flooring)
    -Front Displays
    -Floor Layout (arrangement of fixtures, traffic flow)
    -Merchandise Display (Physical presentation of products)
    -Maintenance
    -Signages
    -Display Elements (Lighting, Theme,Color, Functional Blocks,
    Structural Props
    -Show them how your merchandise would look in their
    home
    "Turn a passive buyer to
    an active buyer''.
    Thank You!

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