Professional Documents
Culture Documents
Sales and Dist
Sales and Dist
47
CITIES
* 130
84
29
26
11
7
Repositioning The Winter EOSS With Experiences, Deals And Discounts
Shopping
Category Events week segment
8 on week with Deals & 6 videos with
Discounts celebrities and
influencers
Brand
3 Collaborations LIV
Marquee 0 E Integrated Media
6 Activations 180M 1 Partnership -
and Contests HotStar
Impressions
(+104M vs LY)
Across Hotstar, Social Media, First Citizens & TOI Print ad with 16 M readership
4