ǮWe the Mediaǯ

OCR A2 Media Studies

Critical Perspectives
 We Media

2 When you use technology to reach an audience without

the support of industry

2 What Technology do you use to produce we media?

We, The Media by Dan Gillmor

DzThe Internet is overturning so many of the things

weǯve assumed about media and business
models that we can scarcely keep up with the
changes; itǯs difficult to maintain per-
per- spective
amid the shift from a top-
top-down hierarchy to
something vastly more democratic and, yes,
messy.dz
We Media Full Circle

 








 
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 þewscorp

2 What does Rupert Murdoch Own?

http://ketupa.net/murdoch1.htm
 Who Regulates the Media?

2 Traditional broadcasters are regulated by groups such as

OFCOM

2 But Who regulates We Media and other Online Media?

We, The Media by Dan Gillmor

Freely available to reference online:

http://oreilly.com/catalog/wemedia/book/index.csp

Visit This site and reflect on some of the key

points.
 We, The Media

2 DzThe Internet is becoming the environment in which the new

tools function, an ecosystem that is gaining strength from
diversity.

2 Letǯs look inside that toolkitǥ

 Mail lists and Forums

Special usage of e-
e-mail that allows

for widespread distribution of information

to many internet users.

It is similar to a traditional mailing list (a list of names and

addresses) as might be kept by an organization for sending
publications to its members or customers
 Mail Lists

Different to Blogs and Websites because:

2 They serve a specific community

2 They tend to be narrowly targeted

2 They are Dzpusheddz to sub-

sub- scribersǯ email inboxes. Some
are moderated; most are not.
DzThey tend to be populated by a combination of experts in a
given field or topic, and by avidly interested lay people. This
can be a potent combination.dz
 On--line Forums
On
Different to Mail Lists because they are:

2 Open to anyone

2 Hosted by companies, user groups, activists, amongst many

other interest groups

2 Gives access to many topics, debates and answers to very

specific questions

DzMail lists and forums can amplify the news. They can be an early
warning.

They can simply be excellent background data. But their value

should never be underestimated.dz
 Blogs

DzMany to many, few to few. The blog is the medium

of both, and all.dz

2 Make it easy to publish on the world wide web

Dzan online journal comprised of links and postings in reverse

chronological order, meaning the most recent posting
appears at the top of the pagedz
 Blogs

DzMany to many, few to few. The blog is the medium

of both, and all.dz

2 Make it easy to publish on the world wide web

DzBlogs run the gamut of topics and styles. One blog may be a
running commentary on current events in a specific arena.
Another may be a series of personal musings, or political
reporting and commentary,dz
 Blogs

DzMany to many, few to few. The blog is the medium

of both, and all.dz

2 Make it easy to publish on the world wide web

Dzan online journal comprised of links and postings in reverse

chronological order, meaning the most recent posting
appears at the top of the pagedz



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