CONTENT

● Executive Summary
● Unique Selling Proposition
● SWOT Analysis
● Business Model Canvas
● Financial Plan
● Opportunities Ahead
 Business Problem

Physically visiting the places to find the

EXECU
TIVE
perfect wedding venues, travelling cost,
time and enquire about other details.

Solution

SUMMA
Online availability of details of all the
wedding venues at one place, reducing the

RY
customers’ efforts.

Competitors

Our main competitors will be the wedding

planners already existing in the wedding
industry.

Keys to Success

Collaboration with travel bloggers,

photographers, hotel booking portals and
travel agencies; team members.
 Vision: Be the first choice of every person
when it comes to deciding the venues for their
big day. Our aim is to create magical
experiences for our client with pursuit of
elegance and excellence.

Mission: To serve different and unique venues of India to our

clients for their special day, making sure to culminate in bringing
their vision of dream weddings to life!

Strategies: Building a website and an app which will showcase the

amazing spaces and venues which will save our client’s time and efforts. We
will partner with photographers, travel bloggers and also show glimpse of
wedding images and videos so that we can connect the right people to the
right kind of venues, bridging the gap and delivering value!
 CREATING
Unique EXPERIENCES
To create memorable

Selling experiences for our

clients by providing them
enormous choices of
propositi unexplored places
available in India.

on
 SWOT ANALYSIS
● Early breakthrough market

S W
● Lack of awareness
● Exposure and glimpse of ● No brand recognition
incredible India ● Lack of funds
● Creating experiences ● High prices at the start of
● 24*7 availability business (high
● Different deals advertisement expenses to
Basic package create awareness)
Premium package ● Lack of web and app
developing skills

HumSafar
● Boom in wedding industry in 2021.
● Partnership with travel agencies,
travel bloggers and
photographers.
● Source of income through display
or pop up advertisements
● Internet connection availability &
technical glitches.
● Negative growth of economy and
less customer spending budget
● Government interventions

OT
● Competitors can later on follow
● Opportunities to discover new the same approach of multi
places and make them available to collaboration.
our target customers.
 ● Wedding venues at
one place ● Time saving ● Feedback
● Groom and
● Matrimonial ● Promoting tourism ● One- stop for ● Reviews
Portal
● Collaboration with
wedding Bride
bloggers & ● Long- term
● Travelling photographers. solution ● Tourists
● Adding new vendors ● Convenience relationship
company ● Digital Campaigns and
● Wedding
● Hotel rooms transparency venues
● Travel
● Digital media
● Hotels
destination
● Human Resource: marketers, hotel ● Ads via social
Technical and non- and tourism media platform,
association
technical staff ● App and website,
● Financial Capital travel
● Food blogs

App & Web development, Internet connection cost, Pricing Strategy-Penetration pricing,
transaction cost, site inspection cost, marketing, office Value - Photographers, reviews of bloggers, easy
set-up, employees cost availability of venue.
KEY PARTNERS
 Parents or guardians of
soon-to-be bride and
groom

AGE- WISE POPULATION Existing wedding and

❏ Age 20-35 years
event planners.
❏ Age 35-45 years
 KEY
ACTIVIT
Collaborate with
IESvenues
Our main objective is to make available wedding
venues across India by collaborating with venues like
a small party hall, a spacious banquet hall, poolside
venue, luxurious hotel, lawn or a destination wedding
in Jaipur, Goa or places which are unique and
unexplored.

HumSafar will get together 1000s of venue options in

different cities by building trust and confidence
among the banquet hall, farmhouse and resort
 1 Photographers
Featuring the iconic and best
shots of photographers in
India which will further give
people ease and options to
choose their photographer

2 Travel Bloggers
Travel bloggers all over India
can write their blogs on our
Our
website and we will feature to
people who are in search of
wedding venues and places for
their post wedding trip.
Collaborations
3 Travel Agencies /Hotel
Booking Portals
We will collaborate with travel
agencies and hotel booking
portals like OYO, Make my trip
etc. to show them glimpse of
incredible India in case they want
their post wedding trip in India.
IT Infrastructure :
App & Website
HumSafar’s app and website will include:

● Photographs and videos of various locations of India helping the clients to

make a choice for making their next visit or plan to have a destination wedding.
● Information about our sponsors, partners and our enthusiastic team.
● Direction for the hotels, farmhouses, resorts, etc. which help the tourist to be
pre- planned for their vacation mode and also for the wedding events.
● Different packages prevailing discounts and offers along with certain terms and
conditions will be provided. Also the ones who will take our services for all the
functions for their marriage will get a honeymoon package as a token of love
from our side.
● For availing our services one has to register either via app or through website.
● Native App, ideally based on Flutter Framework and using Dart programming
language, as it will directly compile to native code for Android/iOS.
● React App, based on ReactJS and using Javascript programming language, for
making responsive web app.
● Contact details will be provided to get a resolved solution.
● Customers’ reviews will be shared on our platform which will help in building
trust and boost our relations with the customers.
 CONTENT MARKETING

PROM
By building relationship with travel bloggers, photographers and
wedding venues all over India together at one platform.
Enhancing brand awareness and increasing visibility of the
website.

OTIO SOCIAL MEDIA MARKETING

Instagram and Facebook are the platforms to get people to know
about our existence and connecting with the target customers

N
using Hashtags, organizing campaigns

ONLINE MARKETING
Hiring Travel Bloggers and Photographers as short term Interns
to promote our business and themselves on various online
websites.

ADVERTISEMENT
Pop-up ads helps in grabbing the attention of the customers and
increasing our website’s traffic.
 CUSTOMER
RELATIONSHIP
● Feedback and suggestions column
in our website as well as on app.
Here, they can freely float their
experiences with us which will help
us in getting motivated and providing
better services to them in the future.
● Suggestions about new places, new
ideas, more features, etc. will be
considered by our concerned team
handling customer services and will
try to fulfil the requirements in the
best possible manner.
 Bud
●
●
Office rent get
Loan payments, Business Insurance
Fixed ● Assets (computers, furniture, etc.)
aa

Cost ● Utilities such as office phone and

internet charges
● Web Application hosting services costs

● Wages & payroll

● Utilities such as electricity, water, etc. Variable
aa
Cost
● Advertising (can be fixed or variable)
● Office supplies
● Site Inspection costs
FINANCIAL PLANS
 Monthly YEAR 0 YEAR 1 YEAR 2
INITIAL CAPITAL REQUIREMENT
APP & Web Development 150000
Office Setup 100000
Preliminary 250000

EXPENSES
Contingency 100000
TOTAL 600000 135000 121500

RECURRING CAPITAL EXPENSE

Wages 5000 60000 63000 66150
Salary 80000 960000 1008000 1058400
Electricity 5000 60000 63000 66150
Rent 30000 360000 378000 396900
Others & Maintenance 10000 120000 126000 132300
TOTAL 130000 1560000 1638000 1719900
Monthly 130000 136500 143325
OPERATIONAL COST
Travelling 50000 52500 55125
GST 134857.14 210000.00 260820
Marketing 283200 441000 547722
Others 50000 50000 50000
TOTAL 518057.14 753500.00 913667
Monthly 43171.43 62791.67 76138.92
TOTAL EXPENSES 2678057.14 2391500.00 2633567 7703124.14
TOTAL INCOME 153942.86 2018500.00 2843653 5016095.86
ROI 105.75% 184.40% 207.98%
 YEAR 0 YEAR 1 YEAR 2
Per Wedding Venue Commision 120000 126000 132300
Total No. of Bookings 20 30 35
REVENUE Annual Bill Amount 2400000 3780000 4630500
Annual Photographer's Commision 432000 630000 846720
Annual Revenue 2832000 4410000 5477220
Monthly 236000 367500 456435
NOTES
Total Photographer 18 25 32
Per Photographer Charger 20000 21000 22050
Commission Rate 10% 10% 10%
Average Commision 36000 52500 70560

TEAM YEAR 0 YEAR 1 YEAR 2

DIRECTORS 2 2 2
HEADCOUNT
OPERATIONS 3 3 3
PROJECTION
STAFF 2 2 2
OTHERS 1 1 1
TOTAL 8 8 8
 OPPORTUNITIES AHEAD
New feature
Providing Including the
Venues around of 360° view
Package option of
the world would will be added
deals setting the
be included so in the app so
including budget in the
that customers that
caterers and app so that
would have a customers
makeup artist all class of
vast choices can view the
customers
place by just
can be
sitting at
reached
home

EXPANDING GLOBALLY COLLABORATION BUDGET SPECIFIC 360° VIEW