RESEARCH

TECHNIQUES
FOR CREATIVE
MEDIA
PRODUCTION
ABDUL WASIQ BIN ABDULLAH
BIN HJ ABU HURAIRAH

CM LEVEL-3 INTAKE 7
 What is the product?

There is a lot amount of different product

that had been reviewed a lot this day. The
product that will be used for this is going be
called “Triple wireless charger” it is
precisely target audience who had trouble
with smartphone that are easily get battery
life lost and for those are busy with their
study or work time. By doing a little
research of using primary and secondary
research this will give better result.
 Wireless Charger

Wireless charging is the best choice because you can ditch USB
charger, this wireless charger can be easily charging your smart
phone by just putting them to the metal case then it will
automatically charge your phone.
 Target audience for this product

 This product was commonly used for people

who are busy doing their work, part time job,
student colleague, employee and study. This
wireless charger can help them save time
even during day or night time.
 The Benefit about this product

 The Triple has an amazing design that is made from one-

piece high-grade aluminum and it can charge both of the
device in one go. The charger supports all smartphone
device and smartwatch quick charge with a maximum
output of 20W 2 x 10w the charger can use a power adapter
 Charging your device wirelessly was really easier by itself
is powered by the adapter that features low battery standby
power Charging stops when your phone reaches full charge
whenever your battery life drop it will resume to charging
the battery life.
 The wireless charger will ensure to charging every time
your device is placed on the charger, this wireless charger
will give you the best performance in all time.
 The people can also easily charge their device by placing
them on the charger while they doing their work or study it
doesn’t matter if it was during day or night time.
 The Best Platform of Advertisement

There are 5 of one of the best platform:

1) Betalist
2) Product Hunt
3) Reddit side-projects
4) Angellist
5) Springwise
 The types of source research

PRIMARY QUANTITATIVE
RESEARCH RESEARCH

SECONDARY QUALITATIVE
RESEARCH RESEARCH
 The Primary Research

It involves about collecting information about

the product that we going to use as a survey or
rgive a questionnaire to an audience. The
techniques for primary research include such
as:

 Create a Survey or questionnaires

 Interview with people
 Discussion with people
 Focus group activities
 The Secondary Research

It involves collecting information and product

material from other research methods such as
using
r internet, books, journals, notes,
magazines and newspaper. The techniques for
secondary research include such as:

 Journal
 newspaper.
 Books
 Internet
 magazines
 The Qualitative research
Questionnaires

1) What do you think about wireless charger?

2) What is your occupation?
r
3 )Where would be the best place to advertise this product?
4)Which is the best platform to be launch?
5) If the product was available today, how likely would you be to buy
the product?
6)If the product was available today, how would you prefer the price of
the product?
7) How would you like to rate this new product compare to the normal
wireless charger?
8) How likely is it that you would like to recommend our new product
to a friend or families?
9) What can we do to improve this product?
10) In your own word, what are the thing that you like the most about
this new product?
 The Quantitative research

Question 1

 The number of people respond in question 1 are overall 11

r people
 For those who choose very good on the new product are
overall 18.18 percent which is good that is 2 people only.
 And other people who choose good about the product are
overall 72.73 percent and that is outstanding result for 8
people voted good only.
 And the last one is 1 people who choose average was overall
9.09 percent only.
 The Quantitative research

Question 2

 The number of people answer this question 2

r are overall 11 people.
 And there are 2 people who choose student that
is overall 18.18 percent.
 There are 9 people who choose a job as a
teacher that is overall 81.82 percent.
 The Quantitative research

Question 3

 The number of people who answer question 3 are overall 11

r people only.
 There are 11 people who choose shopping complex as a
good place for advertising which is overall 100 percent and
that is an excellent result to exhibit our product.
 The Quantitative research

Question 4

 The number of people who answer question 4 in this survey are

r overall 11 people only
 For the 1 people who choose the betalist for my advertise
platform are overall 9.09 percent only which is good.
 The most 9 people who chose Product hunt for my advertise
platform are overall 32.32 percent which is excellent result.
 And lastly the 1 people who chose reddit-side projects are overall
9.09 percent only also good result.
 So I believe they recommend me to choose product hunt because
it is the best platform that involve high-tech product which is the
suitable web for my new product to launch.
 The Quantitative research

Question 5

 The number of people who answer question 5 are overall 11

r people only.
 There only 1 people who answered extremely likely are overall
9.09 percent.
 And for the other 6 people who chose very likely are overall
54.55 percent and that is a very good result.
 There are 3 people only who chose somewhat likely which is
overall 27.27 percent
 And lastly only 1 people who chose not so likely that is overall
9.09 percent.
 The Quantitative research

Question 6

 The number of people who answer question 6 are overall 11

r people only.
 There only 1 people who answered $60-70 are overall 9.09
percent.
 And for the other 6 people who chose $10-20 are overall 54.55
percent and that is a very good result.
 There are 3 people only who chose $30-40 which is overall 27.27
percent
 And lastly only 1 people who chose $50-60 that is overall 9.09
percent.
 So the most voted bid price was $10-20BND for the wireless
charger which is cheaper and more audience like to buy them.
 The Quantitative research

Question 7

 The number of people who answer question 7 are overall

r 11 people only.
 There are 3 people only that rated 6 on our product which
is overall 27.27 percent.
 For the other 6 people who rated 5 are overall 36.36
percent which good result
 And the last 2 people who rated 1 only are overall 18.18
percent.
 The Quantitative research

Question 8

 The number of people who answer question 8 are overall

r 11 people only.
 Those 3 people who rated 10 that is extremely likely are
overall 27.27 percent which is better result.
 Those 4 people that rated 6 that is likely are overall 36.36
percent.
 And for the other 2 people that rated 4 are overall 18.18
percent.
 And lastly the only 1 person that rated 3 on my question 8
are overall 9.09 percent.
 The Quantitative research

Question 9

What can we do to improve this product?

r
 There are 11 people who have answered my question 9 and they had more various idea how I
need to improve this product some others said that we can add a solar power to attach over the
back of the metal case but it’s too expensive and we can’t offered that budget yet. But other
also had other opinion which is by adding a fast charger which is a great idea also. So we will
try to demo our new product to the worldwide once we had improve from the web society to
launch our new product that is how accessible and reliable it is compare to the normal wireless
charger.
 The Quantitative research

Question 10

In your own word, what are the thing that you like the most about this new product?
r
 There are 11 people who answered my question 10 and explained what do they like mostly about the
product in their own opinion. They like the product because it is effective and very reliable when their
smartphone run out of battery life. Some other said they think it can be reliable and saves time when
they were in worked they can just focus there work while there phone are fast charged and which is
amazing product.
 Comparison

 The new product wireless charger is more effective and reliable than the normal wireless
charger because this one had a multiple charging device and had stand for triple smart watch
brand
r  This new product had also can be replace with fabric pad component which more smooth
and easier to carried while charging your device when going for a walk.
 The best thing with the new product it supports any brand android device such as iPhone,
vivo11, Huawei, Samsung, OPPO and more.
 Then compare to the normal wireless charger such us yotech wireless charger from 2008
made by hongkong by Yotech industry.
 The standard wireless charger are only capable to charge small capacity of 0-5 watts and it
took long amount of time to charge a android device.
 They are 2 types of power mode for standard wirless charger which low and medium power.
And for medium it can handle to carry 120 watts compare to low power it carry up to 0-5
watts only which is bad result.
 The Summary

 The important of using the research method is that it helps them gathering information more
precisely and orderly organize your research.
 The primary research is where you gather information about your products and writing a
r questionnaire for the audience to answer the survey.
 The more the information you collect the better you know about the product are legally
accepted to delivered in the market.
 The company can expand their income growth from the product that sold on the market
 The adverts can be viral around the public society and social media to get there attention
more.
 There also an online survey which make it easier to me to collect more info for my survey
and the free survey web are called the survey monkey which is best for beginners to try out.
r