 Established 2006

 Work with Software, Electronics, Non-profits

and Insurance clients
 Besides Campus Recruitment, execute
HR projects

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 40% Planning
 50% Logistics Management
 10% Heartbreaks

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 Flexible programs
 Multiple Specializations/Hybrids
 Coop model Vs Internship model (hybrids)
 Decentralised career services
 Faculty involvement
 Student clubs
 Privacy policies

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 School Identification
A & B Ranking
Campus Recruitment Calendar Planning

Branding
Employer Branding
Job Branding
Logistics Planning
Campus-promo Events
Campus Recruitment Activities
Campus Interviewing & Offer
Management

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 Issues
 Challenges

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 Multiplicity of schools & programs
 Identifying key contacts/multiple contacts
 Fixed time cycles & competing cycles
 Limited branding & Student interface opportunities
 Onboarding & organisational socialization
challenges

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 Why do we need to do one?
 Growing list
 Optimising resources

 Makes planning easier

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 7 Criteria for ranking
1. Student entry grades
2. Breadth of program
3. Faculty review (faculty teaching awards, research
citations)
4. Number of students in target years within target
programs
5. Student career development opportunities
6. Employer branding opportunities
7. Availability of cooperative and or internship
programs

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 ‘A’ List- In-depth campaign
 On campus promotions
 Faculty & Student club partnerships

 Job Postings

 ‘B’ List – Peripheral campaign

 Job Postings

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 Facilitates planning
 Helps optimise resources
 Helps manage logistics
 Sample calendar

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 Understanding your audience
 Employer branding
 Job branding

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 Traditionalists (1922-1945) -62 to 85 Yrs
 Baby Boomers (1946-1964) - 44 to 62 Yrs
 Gen Xers (1965 -1980) – 28 to 43 Yrs
 Gen Ys (1981-2000) – 8 to 28 Yrs

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 *Life Defining Events: 9/11, school violence,
digital technology, Y2K, corporate
downsizing/outsourcing, business dis-honesty
 *Attitudes & Values: Confidence, diversity,
optimism, dedication, civic conscious
 *Characteristics: Techno-crazy, collective
action, pack mentality, innovative, highly
independent, demanding, gets bored easily

*Source: N-gen People Performance

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 *Work for young North Americans, divides
into 3 categories
A ‘job’ for money & money alone (tweens &
teens mostly)
 A ‘real job’ for related experience &/or for more
money (1st & 2nd year undergraduates)
 A ‘Career’ for experience in a specific industry
(3rd year undergraduates & upwards)

* Source- Youthography

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 Higher emphasis on work – life balance
 Flex hours, working off-site
 ‘Save the world’ projects
 Fun & relaxed working atmosphere
 Emphasis on skills development over job security
 Easy access to resources

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 The ‘learners’
 Work is part of the learning process
 ‘Success at school’ is good grades, good work
experience
 The ‘academics’
 School is for academics & research
 ‘Success at school’ is being successful in
academics

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 Establishing your company ‘image’
 Who works there now and how are they depicted in
popular culture?
 What kind of impact does your company have on
society/environment/technology or business?
 What kind of press do you get?
 Communicating your ‘EVP’
 Your people culture
 Your employee relationship style
 Your benefits

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 Dedicated student recruitment webpage
 Employer info-sessions
 Job/Career fairs
 Presence at campus wide events
 Sponsorships/participation at student
clubs/association events
 Presence in school newspapers
 Presence on youth websites (Facebook, Youtube etc.)
 School ambassadors
 On-campus media

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 Communicating your job ‘image’
 Position of the job in the job value chain
 Day to day experiences (typical day in the life of…..)
 Required skills, competencies & attitude
 Learning opportunities
 Growth opportunities (rational connection between
entry level positions and senior positions)

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 Coop, internships & summer jobs
 Job postings (multiple listing opportunities)
 Employer Info-sessions
 Research/teaching partnerships with the
faculty
 On-campus competitions
 Plant/site visits
 Supporting design/research projects
 School ambassadors

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 Campus-promo Events
 Campus Recruitment Activities

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 Increase in number of companies
 Limited space & time (Sept-Nov)
 Promoting the event (career services, faculty
& clubs)
 Refreshments – pizzas, wine & cheese
 Confirm location

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 Selection & Assessment tests
 Planning interview dates
 Interview rooms
 Off-site interviews

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 Partner with career services and/or faculty
 Ensure test contents are within the
parameters of the curriculum
 On-line and on-campus testing

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 Planning your interview
 Successful Interviewing
 Some don’ts

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 Number of interviews
 Confirm & communicate location
 Plan for a maximum of 60 minutes
 Scheduling candidates
 Make sure you are consistent in your
questions
 Case interviews

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 Maintain the interview schedule
 Make sure the student is at ease
 Outline the recruitment process &
timelines
 Explain the position & requirements
 Explain the career path

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 Show genuine interest in the student
 Ensure students have a positive experience
 Provide prompt feedback

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 Don’t do most of the talking
 Do not look away while student is
answering or look disinterested
 Don’t show your displeasure if student
responses are not meeting your
expectations
 Do not ask questions that could relate to
nationality, citizenship status (you can ask
if they are eligible to work in Canada),
religion, mother tongue, marital status,
sexual preference, physical disabilities

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 Communicating timelines
 Oral offer before written offer
 Post offer communication

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 Questions??

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 Thanks for staying awake!

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