Simplified Validation Board
Experiment 1 Experiment 2
People who owns service oriented businesses People who owns service oriented businesses
Customer Segment
People that have many problem
Problem To handle or manage schedules systematically
with time, work, and busy schedules
Solution Online Booking Management System SchedCaller System App
20 person survey: 5 persons/ owners just wants to have
20 Person Survey: 15 business owners are having some
Experiment difficulty in managing schedules
easy dial-in app in order to know if the service is available
or not only
70% of the respondents wants to use the OBMS because
Success Criteria it is fast and smooth booking management.
30% of the respondents just wants to use SchedCaller
Result 70% will use the system app 30% will use the system app
Action PURSUE PIVOT