T Y P E S OF M E D I A

PRINT
NEW M E D I A
BROADCAST
 PRINT
MEDIA
It is the oldest form of
media and is all about
the printed form of
information and news.
 PRINT
Photo Credits: ZippyPixels
MEDIA

Photo Credits: un.org

https://www.google.com/search?q=print%20media&tbm=isch https://images.app.goo.gl/H89adQdVG8C6ZpTa9
 It is considered as the
oldest form of print medium
traced back as far as 3 500
BCE with the invention of
Photo Credits: ZippyPixels
the Sumerian ancient style
of writing, the cuneiform.

Photo Credits: un.org

BOOK
https://www.google.com/search?q=print%20media&tbm=isch https://images.app.goo.gl/H89adQdVG8C6ZpTa9
 Trivia: London’s Daily
It is a lightweight,
Courant was the first serial publication which
daily newspaper (1702)
while mass- circulation
comes out regularly
media began in 1833 with (daily, weekly or
Photo Credits: ZippyPixels
the first “penny press:
newspaper, The Sun.
monthly), & contains
news on current events
of special or general
interest.
Photo Credits: un.org

N E W S PA P E
https://www.google.com/search?q=print%20media&tbm=isch
R
https://images.app.goo.gl/H89adQdVG8C6ZpTa9
 A popular form of print
medium that targets a
variety of audiences by
offering a smorgasbord
Photo Credits: ZippyPixels of articles that aim to
entertain, inform, or
advertise.
Photo Credits: un.org

MAGAZIN
E
https://www.google.com/search?q=print%20media&tbm=isch https://images.app.goo.gl/H89adQdVG8C6ZpTa9
 It is a periodic
publication
focusing on a
specific field of
Photo Credits: ZippyPixels

study.
Photo Credits: un.org

JOURNA
https://www.google.com/search?q=print%20media&tbm=isch L
https://images.app.goo.gl/H89adQdVG8C6ZpTa9
 BROADCAST
MEDIA
“Broadcasting is a form of mass
communication that utilizes radio
and television to transmit
messages and programs via
airspace” (Robles and Tuazon,
2014).
 BROADCAST
MEDIA

BROAD
CAST
MEDIA
Photo Credits: Aksyon Radio Facebook page, 24 oras twitter, SM Cinema
 NEW
MEDIA
An interactive two-way
communication with users
being the active producers of
content and information. 
 NEW
MEDIA

https://www.google.com/search?q=computer%20icon&tbm=isch
https://images.app.goo.gl/PqfuTyhUZR5qayUZ6
MEDIA CONVERGENCE
 MEDIA CONVERGENCE

http://www.alamy.com/stock-photo-reading-the-internet-edition-of-the-washington-post-
http://adigaskell.org/2016/12/09/using-big-data-to-discover-hidden-patterns-of-human-behavior/reading-newspaper/ online-newspaper-84585783.html
MEDIA CONVERGENCE

The phenomenon
that connects
different forms of
media together.

http://mas110sem22012-
lab13.blogspot.com/2012/08/media-
M E D I AA
CONVERGENCE
..is the blending of
multiple media
forms into one
platform for
purposes of
delivering a
dynamic
CONVERGENCE experience.
 PRINT
NEW M E D I A
BROADCAST
T Y P E S OF M E D I A
N F O R MAT I O N
SOURCES
 N F O R MAT I O N
is an essential ingredient in
decision making and useful in our
daily lives.
Timely, up-to-date, relevant and
quality information is vital for
academic purposes.
SOURCES
producers or givers of
information
means by which people record
information for future consumption
Cpeople
O Nwho
S use
UMERS
information sources
 N F O R MAT I O N
SOURCES
the various means by which
information is recorded for use by an
individual or organization
 TYPES
N F O R MAT I O N
SOURCES
Primary
Secondary
Tertiary
 TYPES OF INFORMATION SOURCES

Primary Secondary Tertiary

original sources of sources that analyze or sources that
information before it interpret primary data; compile data on a
has been analyzed; do not offer new particular topic
raw data evidence

First-hand observations Interpretations of Collections or lists of

Contemporary account of information primary and secondary
events Written after the event sources
Viewpoints at the time Offer review or critique Reference works
Finding tools for
sources
 PUBLISH RESEARCH

Primary Secondary Tertiary

interviews, speeches, biographies, journal Encyclopedias,
diaries, birth articles, textbooks, bibliographies,
certificates, journal commentaries, abstracts, indexes,
articles (science), editorials, literary literature reviews,
newspaper articles criticisms library catalogs,
databases

TYPES OF
INFORMATION
SOURCES
 F O R MAT S
N F O R MAT I O N
SOURCES
books
periodicals NON-PRINT
newspapers
magazines audio
photographs video
audio-video files
digital documents
PRINT DVDs and CDs
 Where can we find
N F O R MAT I O N
SOURCES?
 Where to find
N F O R MAT I O N
SOURCES
L I B R A R I E S (databases)

I N T E R N E T (accessible, convenient)

I N D I G E N O U S M E D I A (cultural preservation)
 Where to find
N F O R MAT I O N
SOURCES
a building or room that
contains a collection of
books, periodicals, and/or
audio-visual materials

LIBRARIES
https://www.google.com/search?q=library%20in%20china&tbm=isch
 Where to find
N F O R MAT I O N
SOURCES
Global network of computers that
enable people to access
information and to communicate
with each other for various
purposes.

INTERNET
https://www.google.com/search?q=internet&tbm=isch
 Where to find
N F O R MAT I O N
SOURCES
Form of media conceptualized, produced
and circulated by indigenous people as
vehicles for communication, for cultural
preservation, cultural and artistic
expression, political self-determination and
https://images.app.goo.gl/gzftL6xRyEHn9bBm6 cultural sovereignty (Wilson, et. al., 2015).
https://www.google.com/search?q=masskara%20festival&tbm=isch

INDIGENOUS
https://www.google.com/search?q=philippine%20culture&tbm=isch
 GUIDELINES
N E VALUAT I N G
SOURCES
1. Who/what is the source of information? Is it reliable, valid, accurate?
2. What is the medium used? Did it undergo a meticulous process before being
published? What type of media? What format?
3. What is its purpose? Does it aim to persuade, inform, entertain, or advertise?
4. How is the information made? Does it contain text, photos and other relevant
materials to the topic?
 References
N F O R MAT I O N
SOURCES
• Media and information Literacy in the 21st Century by
Angelito P. Bautista and Jessica Mariz R. Ignacio