AUDIO & VIDEO

INFORMATION AND MEDIA

04 Module 4 Producing Media and Information
OBJECTIVES
At the end of this lesson, the students should be able to:
1. Describe the different dimensions of audio and video
information and media;
2. Comprehend how audio and video information and
media is/are formally and informally produced,
organized, and disseminated and;
3. Produce an SDG Video Advocacy.
OUTLINE

AUDIO INFORMATION VIDEO INFORMATION AND

01 AND MEDIA 02 MEDIA
What is audio information and What is video information and
media and its types? media and its types?

03 VALUABLE TIPS 04 PRACTICAL EXERCISE

How do we produce, organize, How do we create an SDG
and disseminate audio and Video Advocacy?
video information and media?
AUDIO
INFORMATION AND
MEDIA
01
Formats and Types of Audio
“…you can hear without
listening, and you can
listen and not hear.”

—DANIEL BARENBOIM
DEFINITION OF TERMS

HEARING LISTENING
perceiving sound by requires the full
the ear and can be attention of the
done involuntarily sound receiver
THE LISTENING PROCESS

HEARING ATTENDING UNDERSTANDING REMEMBERING

sound enters brain receives making sense most important

the eardrums the sound and of the listened stage where
and travels to chooses what sound the sound is
the brain to listen to stored in one’s
memory
AUDIO
It is a sound heard on recordings or broadcast.
Can be in the form of:

● Sound effects
● Music
● Newscasts

There are two audio formats: lossless and lossy.

AUDIO FORMATS

LOSSLESS LOSSY
compresses the file and
keeps the audio
discards some information
quality of the
without diminishing the
original source
audio quality
AUDIO FORMATS

LOSSLESS LOSSY
WAV, AIFF, FLAC,
APE, and Apple MP3, AAC, WMA, and
Lossless Ogg Vorbis
AUDIO INFORMATION

PUBLIC SERVICE
MUSIC RADIO NEWSCASTS ANNOUNCEMENTS

Songs or rhythms that News clips or articles Unpaid messages

aim to entertain that are delivered by radio through radios to raise
usually aired on radio or journalists awareness regarding a
internet social issue
AUDIO INFORMATION

RADIO COMMERCIALS RADIO DRAMAS PODCASTS

Paid advertisements that Similar to a TV opera, Digital audio programs

intend to promote a these are acoustic that can be streamed or
product or service programs broadcasted downloaded on the
on radios internet
THE POWER OF AUDIO
INFORMATION AND MEDIA

Ability to Retain Audio

Ease of Accessibility Influential
Information
VIDEO
INFORMATION
AND MEDIA
02
Video Information, Power
of Video Information and
Media
VIDEO

A recorded set of moving

images that is usually
accompanied by audio
“The Horse in Motion”
by Eadward Muybridge
VIDEO INFORMATION

MOVIE TV PROGRAM MUSIC VIDEO

referred as film, literary, segment content recorded performance
and usually shown in created for TV of a music with lyrics
theater or TV broadcast interpretation

VIDEO CLIPS VIDEO AD INFOMERCIAL

short video clips or a short video clips aired short video clips aired
part of a video at different intervals at different intervals
that aim to promote a that aim to inform the
product or service public about an issue
VIDEO MEDIA
Video information can be watched in different
types of video media:

● Television
● Smartphones
● Theatres
● Computers
● Cameras
● Internet
The Power of
Video
Information
and Media
The Power of Video Information and Media

With many platforms and BUSINESS

devices allowing video content,
it paves a new way for people to SOCIAL AWARENESS
communicate, and for
businesses to jumpstart their LONG DISTANCE
COMMUNCIATION
branding, identification, and
trust. EDUCATION
THE PRODUCTION PROCESS

1 2 3 4

PRE- POST- VIDEO

PRODUCTION
PRODUCTION PRODUCTION RELEASE
storyboard, shooting and sequencing, disseminating
scriptwriting, filming editing, video on TV,
casting adding audio, internet, etc.
file
compression
VALUABLE TIPS

AUDIO AND VIDEO

CLARITY SIMPLICITY

Choose a recording device, Short, easy to understand

eliminate unnecessary noise, and informative, use
clear voice appropriate FX or music
VALUABLE TIPS

HIGH ANGLE LOW ANGLE EYE LEVEL

reserve shot, employed employed to make the often used in corporate

to make the subject audience share the vides, news, comedies,
appear weak or scared perspective of a certain etc.
character
EVALUATING AUDIO AND VIDEO

SOURCE PURPOSE
Know the staff behind Think of why the audio
the medium or video was made

MEDIUM PRESENTATION
Analyse if the Evaluate the quality of
information is factual, the medium
reliable, and accurate
SDG VIDEO
ADVOCACY
GUIDELINES
Here are the guidelines for our final output:

1. Each B group will create a 2-5-minute video production promoting one (1) Sustainable
Development Goal.
2. The video must not contain any explicit words or scenes that could harm the audiences. An
automatic 10-point deduction will be applied to the overall score of the group.
3. The video can be in either English or Filipino language.
4. For the video release, the group must upload the video on Youtube.
5. For the submission, the link must be pasted on the assignment section by the leader only.
6. For the leaders, attach the link together with the peer evaluation. 10 as the highest, and 0
as the lowest. Inform your group mates as well if you have already submitted the output.
7. Final reminders:
● This is a collaborative work. Make sure to participate and help each other.
● Focus on the goal. We are doing this to raise people’s awareness.
● Enjoy. Do this with passion for Media and Information Literacy.
 AUDIO & VIDEO
INFORMATION AND MEDIA
04 Module 4 Producing Media and Information