Group DiscussionI N T R O D U C T I O N

• What is communication?MEDIA
M •EWhy
DIA &
do we LITERACY
communicate?
INFORMATION
L How
• I T E do
R AweC communicate?
Y I N F O R MAT I O N
L I T E R A C Y
• Create your own symbol of communication.
Definition of Terms

What is media, information, and technology?

How do they differ from each other?
MEDIA

Media comes from the Latin word “medius”

which means middle.
MEDIA

The tools people use to facilitate the transfer of

communication between a sender and a receiver.
Media refers to a vehicle or means of communication
from the source to the target public.
INFORMATION

Data, knowledge derived from study, experience

or instruction or symbol;

Knowledge of specific events or situations.

LITERACY

Literacy has traditionally been thought of as reading and writing.

Literacy is the ability, confidence and willingness to engage with

language to acquire, construct and communicate meaning in all
aspects of daily living (Alberta Education).
Definition of Terms

How do media literacy, information literacy, and

technology literacy differ from each other?
Media Literacy
The ability to read, analyze, evaluate, and produce communication in a
variety of media forms.

Information Literacy
The ability to recognize when information is needed and to locate,
evaluate, effectively use, and communicate information in its
various formats.

Technology Literacy
The ability to use digital technology, communication tools, or
networks to locate, evaluate, use, and create information.
Definition of Terms

What is Media and Information Literacy?

 The ability to access, analyze,
MEDIA & evaluate and create information
INFORMATION
LITERACY from media and other information
sources.

National Association for Media Literacy Education

I M PO R TAN C E
OF
MEDIA
 Are you
highly
exposed to
media?
What forms
of media?
 Websites
Theatre
Brochures Radio
Newspapers Magazines
Television Webcast
Billboards Paintings
What forms Vlogs Movies
of media? Banners SMS
 N E W S PA P E R S

1 Everyday

How 2 At least once a week

frequent? 3 Seldom
4 Not at all
 MAGAZINES

1 Everyday

How 2 At least once a week

frequent? 3 Seldom
4 Not at all
 BILLBOARDS

1 Everyday

How 2 At least once a week

frequent? 3 Seldom
4 Not at all
 TELEVISION

1 Everyday

How 2 At least once a week

frequent? 3 Seldom
4 Not at all
 RADIO

1 Everyday

How 2 At least once a week

frequent? 3 Seldom
4 Not at all
 INTERNET

1 Everyday

How 2 At least once a week

frequent? 3 Seldom
4 Not at all
How does media
affect your daily
activities?
In school?
At home?
MEDIA INFLUENCES..
.

• PREFERENCES
• HABITS
• LIFESTYLE
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
INTENTION OF
THE POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
WHAT IS THE
MESSAGE OF THE
POSTER?

DO YOU AGREE
WITH THE
MESSAGE? WHY
OR WHY NOT?
 How do you
become a
responsible user
and producer of
media?
INFORMATION
LITERACY

DEFINITIONS, DIFFERENCES AND ETHICAL

U S E O F I N F O R M AT I O N Ms. Sarah Lee Yulatic
I-SEARCH MO!
TRUE
TRUE OR
OR FALSE
FALSE
A L L I N F O R M AT I O N
AVA I L A B L E O N T H E
INTERNET ARE
RELIABLE.
I N F O R M AT I O N LITERACY
EMPOWERS THE PEOPLE TO
S E E K , E VA L U A T E , U S E , A N D
C R E AT E I N F O R M AT I O N .
5 COMPONENTS OF INFORMATION LITERACY
by Seminole State Library

https://images.app.goo.gl/x8Xoobk6qBVr2Jix9
ETHICAL
USE OF
INFORMATION
 PRIVACY
T H E P R I VA C Y O F
PERSONAL
I N F O R M AT I O N A N D
U S U A L LY R E L AT E S T O
P E R S O N A L D ATA
STORED ON
COMPUTER SYSTEMS.

ps://www.google.com/search?q=paparazzi%20icon&tbm=isch
PRIVACY
PRIVACY
 ACCURACY
https://www.google.com/search?q=accuracy%20icon&tbm=isch

THE CORRECTNESS OF THE

I N F O R M AT I O N S O U R C E T O
T H E D E TA I L S O F T H E
I N F O R M AT I O N .

https://images.app.goo.gl/7QczxqCvGW96cNPC8
ACCURACY
ACCURACY
 PLAGIARISM
“TO USE THE WORDS OR
IDEAS OF ANOTHER PERSON
AS IF THEY WERE YOUR OWN
WORDS OR IDEAS”

https://images.app.goo.gl/2yqSQBdAKB8zD9wU8
PLAGIARISM

Phto Credit: Identifying Parts of a Citation - Identifying Parts of A Citation

...LibGuides
PLAGIARISM
Information literacy is essential for
academic success, effective
functioning in the workplace, and
participation in society as
knowledgeable citizens.

https://skylinecollege.edu/library/informationliteracy/
 https://images.app.goo.gl/ZGtj7jzJEaWUZbTT9

DATACTIVE
CONAN
WITH YOUR B GROUP:
1. V I S I T A N I N F O R M A T I O N W E B S I T E
2. C H O O S E A P O S T F R O M T H E W E B S I T E
3. E VA L U A T E T H E P O S T B A S E D O N T H E E T H I C A L

INFORMATION
U S E O F I N F O R M AT I O N

LITERACY
A. P R I VA C Y
B. A C C U R A C Y
P R E S E N TAT I O N N E X T M E E T I N G
C. P L A G I A R I S M U S I N G A N Y P R E S E N TAT I O N A P P S
SS OO UU RR CC EE
Bautista A. P., Ignacio J.M., Media and
Information Literacy in the 21 Century.
st

Brilliant Creations Publishing, Inc., 2016