Television

Group Members -
➢ Akshaya Tribhuvan
➢ Ajeet Raghuwanshi
➢ Darshil Gangar
➢ Jayesh Bhatia
➢ Shreehan Kotian
➢ Swapnil Manjrekar
➢ Tushar Thakur
Affect on television prior pandemic
1. Prior to pandemic the industry was booming in television shows and advertisement sectors.
2. In 2019 Indian television industry made roughly around 251 billion Indian rupees in Advertisement industry
and 453 billion Indian rupees in other sectors.
3. The three months before lockdown, the industry saw a increase number of brands investing in
advertisements.
Affect on television after pandemic
1. Shutting down/delaying production
2. Advertising revenue was Rs.32000 crore which has a fall of 70-75%
3. Sports has been majorly affected (85-90%) drop in advertising revenue as no
investors were ready to invest.
4. Unlock made the advertising revenue stable a bit after the start of GEC.
Revenue generated before Jan 2020
Generally, the TRP(Television Rating Point) is the fundamental reason behind making a good amount of
money.

Despite the onslaught of digital streaming platforms, the TV industry grew from INR 740 billion to INR 788
billion in 2019, a growth of 6.5%. TV advertising grew 5% to INR 320 billion while subscription grew 7% to
INR 468 billion.
Revenue generated ∝ viewership
Apart from advertising the major sources of revenues are
1.Subscription
2.Royalty
 Revenue generated pre/post lockdown.(2020)
Advertising on television which had declined seems to be gradually gaining.

Decreased:- 1 Lockdown led to crippling blow cash.

2 As advertisement revenue had a fall, broadcasters registered a rise in subscription revenue.

Increase:- 1 Revenue set for Rs 34cr.

2 Broadcast IP, tent pole tv show.

3 Broadcast of IPL set to earn 20% more From tv advertising compared to 2019.

4 40% to 45% of year advertising takes place between Janmashtami and the new year, and consumer are mood to spend

5 But from last month it again went up to 4,100

Brand spending on TV, pre/post covid.
The number of brands placing ad-spots on TV before the COVID-19 pandemic resulted in a Higher investments.

• Week 2 to week 4 of this year (January 11 to January 31) saw 3206 brands (average over three weeks) placing ads on
TV

• Before the pandemic multiple brands were investing in TV advertisement in a large scale.

Brand which invested during and after lockdown.

• The country two month lockdown as a result of the covid-19 pandemic hits most advertising media hard.

• In week 16 (April 18 to 24) the industry saw a drop in number of brands investing in advertisement and the number of
brands which invested were only 1948.

Brands that were heavily investing during covid-19 were:

• Hand sanitizers ( dettol,lifeboy,savlon)
• Health care insurance (lic, max life insurance, bajaj allianz,hdfc,kotak )
• OTT platforms (Netflix, Amazon prime, Disney+hotstar)