ZOMATO

NEVER HAVE A
BAD MEAL

HARSHIT DEWAN- 20BSP0859

NEHA TOKAS- 20BSP1423
ROHIT KUMAR- 20BSP1938
RUP NARAYAN- 20BSP1973
YASHIKA SHANKAR-
20BSP2881
INTRODUCTION
Zomato is an Indian restaurant aggregator and
food delivery start-up founded by Deepinder Goyal
and Pankaj Chaddah in 2008
Zomato provides information, menus and user-
reviews of restaurants as well as food delivery
options from partner restaurants in select cities.
HISTORY

Zomato was
founded as
It was founded by As of 2019, the
Foodiebay in
Deepinder Goyal, service is available
2008, and was
Pankaj Chaddah , in 24 countries and
renamed Zomato
2008 and Gunjan
2008 in more2019
than
on 18 January
Patidar in 2008. 10,000 cities.
2010 as Zomato
Media Pvt. Ltd.
PRICING STRATEGY
• Zomato doesn’t charge restaurants for putting their restaurant information
on the Zomato page.
• 3 basic revenue generation avenues with percentages: restaurant
advertising- 80%, event advertising- 5%, event ticket sales- 15% of the
revenue.
• Analyze the demand and consultation
PRODUCT
DEVELOPME
NT AT
ZOMATO
Zomato uses Agile Process for
developing some of the
features

1. Rate/ Review Restaurants

2. Search Filters

3. Online
Order
Business Model
Of Zomato

• Restaurant Pays Zomato for being Featured.

• User Views the restaurent.
• More Customer Footfall for the Restaurant.
Revenue Stream
Delivery Fees & Loyality
Programs

Restaurant listings &

Advertisings B2B Supplies(Hyperpure)

Revenue Stream

Consulting Services Special Event Ticket Sales

FUTURE PLANS

ZOMAT ZOMAT
O O ZOMAT
GROCE HYPER O IPO
RY PURE
CONCLUSION
Zomato is clearly the leading food delivery
platforms as of today and has meagre
competition. Zomato was one of the brand
who were able to deal with the pandemic
with very little losses and got back up to
their feet in no time. The launch of their
IPO was a benchmark for them which took
them on another level and pulled them
apart from the competition.
THANK YOU