AdModel Case Study

CPI(Cost per Install)

What does CPI mean?
CPI campaigns are specifically intended for mobile apps. This metric can’t be
applied to any other areas of your business.

With CPI campaigns, digital ads are placed to drive installs to a specific mobile
app. Businesses are then charged a fixed rate or bid rate whenever the app is
installed.

For example,if you booked a campaign to have your app installed 800 times at a
CPI rate of $8 then each install would cost you $8 and in total you would pay
$6,400.

**Payments are triggered on installs, not on users getting to an installation page.

How to calculate CPI?
CPI Campaign and How they work?

A mobile app owner or developer decides they want to promote their app with paid advertisements.
So, they work with ad Networks directly to increase the exposure of the app.

Then, advertisement are placed within other apps or mobile websites in various websites. Some of
the popular ads are:
● Banner
● Videos
● Native
● Interstitial
● Offerwall

If a user clicks on advertisement and that click leads to an installation, the advertiser gets charged.
For Industry:

CPI Model is used for mobile apps like dream 11,Snapchat,Unacademy etc.

Android apps:

IOS apps:

Any Game app:

Average CPI for android apps and IOS apps may vary and for IOS apps CPI tend
to be higher. CPI varies for different markets, different seasons/quarters and
according to ad places.
 Pricing:
Cost-per-install is only relevant when targeting the customers who are in the BOFU
stage.For this reason, cost-per-install tends to be a bit more expensive as compared to
other metrics.

Generally, it’s the

retailers who For Facebook:
spend a large
amount on ads
during Q4.

Average CPI price for

AppBrain for India is
$0.11 but it may be
varied for different
situation and for diff
advertiser.
Conclusion:
CPI is still a great metric for games, especially if you set the pay-out to trigger upon a certain
achievement in the game which is far more indicative of user engagement than just
downloading.With CPI campaigns app marketers may achieve several goals.

Such as growing the number of users their apps have, boosting an app’s ranking on the
App Store / Google Play market to secure it a higher visibility, increase the number of users
for their apps while App Store Optimization they’ve been applying haven’t impacted their
native user acquisition yet and more.
Resources:
CPI Definition (Cost Per Install) | The Online Advertising Guide

App Cost Per Install (CPI): What it is & How it Works | BuildFire

Facebook Ads Cost: 2020 Benchmarks to Help You Create a Smart Budget (adespresso.com)

Average CPI pricing per country for Android apps | AppBrain

What is a Bottom of the Funnel (BOFU): Definition and examples | Snov.io