PURPOSIVE

COMMUNICATION

CHAPTER 2 AND 3
 LOCAL AND
GLOBAL
COMMUNICATIO
N IN CROSS/
COMMUNICATION is…
culture bound
Reflection of the culture
of a society or community
COMMUNICATION
and CULTURE
are interdependent concepts
 Communication is
culture and culture
is communication.
(Edward Hall)
COMMUNICATION IN CROSS/
MULTI-CULTURAL SETTINGS
Intercultural communication is interaction
and communication among persons and
communities with varied cultural
background.
A process of interaction among persons that
is complex.
VERBAL AND NON-
VERBAL
COMMUNICATION
MISCOMMUNICATION
UNDERSTANDING
and ACCEPTANCE
of the cultures
 behavior and thinking
process manifested through
words, symbols and pictures
are required.
 FACTORS THAT
AFFECT CROSS/
MULTI-CULTURAL
COMMUNICATION
Inability to
understand one’s
culture, values and
Lack of acceptance of
the culture of a person
Prejudice/bias
Lack of education/
limited exposure
Language barrier
THANK YOU!