PURPOSIVE

COMMUNICATION

CHAPTER 2 AND 3
The elements of
VERBAL
COMMUNICATION
 1. VARIATION IN SPEED

The speed of the speaker affects communication

Accent and speed differences

 2. VOLUME
Consider the number of people you are
talking with and the distance
 3. INTONATION
Rising and falling of the voice affects
the communication process
4. GESTURES

Your body language should be

your verbal communication
5. EMPHASIS

Uses pauses, proper volume and

the right intensity
 6. RHYTHM

The variation or the beat in your

speech could facilitate effective
communication.
 7. PITCH

The intensity of your voice

suggests important details.
8. PAUSING AND PHRASING

Pause at certain points of your

conversation
Observe proper phrasing of the
words, phrases or clauses
 How does non-verbal
communication help us
in interacting with other
people?
 NON-VERBAL
COMMUNICATION
NON-VERBAL COMMUNICATION
Interaction using non-spoken language
It comprises of gestures, facial expressions,
actions or even unconscious behavior
Consistency in the verbal and non-verbal
communication systems
• Gestures are non-verbal cues that
help facilitate or emphasize
communication

• Meaning of gestures varies from

country to country
The elements of
NON-VERBAL
COMMUNICATION
 1. BODY LANGUAGE
Your movement contributes to communication
Oral communication should be supported by
body movement/gestures
 2. DISTANCE

The nearer you are to the person

you are interacting with, the clearer
your non-verbal cues
3. TOUCH

Artistic and decent use of touch

could reinforce your message
4. EYE CONTACT

Eyes are windows of the

soul
5. PAUSING

At certain points, a pause

may enable you to
emphasize points.
6. BEARING

The way you stand and your

posture may reveal your
composure.
 7. PACING

The pace of a speaker could drive a

message toward uncovering his
intentions
A jittery speaker could create a
negative impression