Professional Documents
Culture Documents
Ethical Dilemmas in Marketing: Here Is Where Your Presentation Begins
Ethical Dilemmas in Marketing: Here Is Where Your Presentation Begins
Ethical Dilemmas in Marketing: Here Is Where Your Presentation Begins
Marketing
Here is where your
presentation begins
Contents of this template
Here’s what you’ll find in this Slidesgo template:
1. A slide structure based on a multi-purpose presentation, which you can easily adapt to your needs. For
more info on how to edit the template, please visit Slidesgo School or read our FAQs.
2. An assortment of graphic resources that are suitable for use in the presentation can be found in the
two alternative resources slides.
3. A thanks slide, which you must keep so that proper credits for our design are given.
4. A resources slide, where you’ll find links to all the elements used in the template.
5. Instructions for use.
6. Final slides with:
● The fonts and colors used in the template.
● A selection of illustrations. You can also customize and animate them as you wish with the
online editor. Visit Storyset to find more.
● More infographic resources, whose size and color can be edited.
● Sets of customizable icons of the following themes: general, business, avatar, creative process,
education, help & support, medical, nature, performing arts, SEO & marketing, and teamwork.
You can delete this slide when you’re done editing the presentation.
Table of contents
01 02 03
Ethical problems in Anti-competitive Delivery
market research practices channels
Describe the topic Describe the topic Describe the topic
of the section here of the section here of the section here
04 05 06
Deceptive marketing Ethics in advertising Pricing
policies and ethics and promotion ethics
Describe the topic Describe the topic Describe the topic
of the section here of the section here of the section here
Whoa!
It could be the part of the
presentation where you can
introduce yourself, write your email…
“This is a quote. Words full
of wisdom that someone
important said and can make
the reader get inspired.”
—Someone Famous
01
Ethical problems in
market research
You can enter a subtitle here if
you need it
Emerging ethical problems in
market research
Do you know what helps you make your point
clear? Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
Mercury Venus
It’s the closest Venus has a
planet to the Sun beautiful name, but
and the smallest it’s terribly hot
A picture always
reinforces the concept
2,5% Common
2,5% Regulatory issues
good
Do Do not
●Do fully and clearly disclose all ●Do not run a "sale" for a long period or
material information in the repeat it every week
advertisement ●Do not increase the price of a product
●Do charge the lowest of two or more or service to cover the cost of a free
prices appearing on a product product or service
●Do ensure that you have reasonable ●Do not use illustrations that are
quantities of a product advertised at a different from the product being sold
bargain price
Use a graph to show your data
Mars
60% Despite being red, Mars
is a cold place, not hot
Saturn
10% Saturn is the ringed
one and a gas giant
Jupiter
30% It’s the biggest planet
in the Solar System
If you want to modify this graph, click on it,
follow the link, change the data and replace it
Ethics dilemma grid
All or Ø
High Risk Very High Risk
Individual factors
● Knowledge
● Values
● Attitudes
● Intentions
Evaluation of
Social and cultural Ethical issue or Individual decision
Behavior behavior as ethical or
environment dilemma making
unethical
Organizational factors
● Significant others
● Opportunities
Examples of deceptive advertising
practices
Misleading Hidden
Photography tricks
comparisons fees
It’s the closest planet Venus has a beautiful It’s the farthest planet
to the Sun name, but it’s very hot from the Sun
You can use a table
60%
Mercury
Mercury is the closest
planet to the Sun
10%
Jupiter
Jupiter is a gas giant
and the biggest planet
Anti-Competitive
02 Practices
You can enter a subtitle here if
you need it
Unethical marketing practices
Areas of ethical
Unethical marketing practices
abuse
●Researcher’s dishonesty ●Gathering fictional data/falsifying
Marketing research ●Using manipulating research techniques research data
to produce desirable findings ●Invasion of privacy
●Planned product obsolescence ●Altering the quality and size of a product
Product
●Arbitrary product elimination to keep the price at the same level
management
●Product adulteration or imitation ●Misbranding practices
●Unfair and excessive pricing ●Price collisions
Pricing ●Predatory pricing ●Offering different prices for different
●Setting artificially high prices buyers
●Unequal treatment of customers ●Undelivered promises of salespersons
Sales and
●Corrupting purchase decision makers ●Unresponsiveness to customer
personal service
●Deceptive salespersons practices complaints
Unethical marketing practices
Areas of ethical
Unethical marketing practices
abuse
●Different treatment of customers ●Collecting customer data and selling
Customer
●Information misuse them without customer’s knowledge
management
●Invasion on privacy of consumer ●Binding customers with contracts and
and databases
information confusing them
●Planned product obsolescence
Marketing ●Altering the quality and size of a product
●Arbitrary product elimination
communications to keep the price at the same level
●Product adulteration or imitation
●Customer manipulation ●Online promoting and selling harmful
On-line
●Contacting people without their consent products
marketing
and spamming intrusiveness ●Social media manipulation
●Unethical marketing practices aimed at ●Exploitation of labor force, including
High ethical
children and seniors child labor
vulnerability
●Alcohol and tobacco advertising and sales ●Creating threats for natural environment
Ethical pricing issues to avoid
Price Price
1 fixing 3 discrimination
Mercury is the closest Venus has a beautiful
planet to the Sun name, but it’s very hot
Yo-Yo
2 False advertising 4 pricing
Despite being red, Mars Neptune is the farthest
is a cold place, not hot planet from the Sun
How about some percentages?
386,000 km
it’s the distance between the Earth and the Moon
Conclusion
Mercury is the closest planet to the Sun and
the smallest one in the Solar System—it’s
only a bit larger than the Moon
Reviewing concepts is a good idea
youremail@freepik.com
+91 620 421 838
yourcompany.com
For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
Fonts & colors used
This presentation has been made using the following fonts:
Changa One
(https://fonts.google.com/specimen/Changa+One)
Roboto
(https://fonts.google.com/specimen/Roboto)
PHASE 1
Task 1
Task 2
PHASE 2
Task 1
Task 2
PHASE
1
Task 1
Task 2
...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons