ORAL

COMMUNICATION IN
CONTEXT
“EFFORTan KUNG IMPORTANT”
Defining Communication

Communication started years ago

with some of our ancestors
surviving through drawings,
sounds, and gestures.
Defining Communication

Along with the evolution of

civilization various mediums of
communication also emerged.
Through time, technology became
integrated in our language processes
and description.
Defining Communication

Communication
from the Latin word communicare –
meaning to share, unite or join.
the process by which people share ideas or
thoughts which can be understood by another
through a chosen medium. These medium
can either be verbal or non-verbal channels.
Defining Communication

In a nutshell, it is to send and receive

messages using a channel.
 PRINCIPLES
of
COMMUNICATION
Principles of Communication

1. Schemata-driven
The process of communication makes
you either the sender or receiver. By
taking one of the roles above, you will
activate your schemata, background, or
experience.
Principles of Communication

Schemata or schemas provide a basis

on how we relate to ideas, concepts,
and events based on past experiences.
Prior experiences give meaning to
conveyed messages.
Principles of Communication

2.Interpretative act
Communication is interpretative act. The
exact meaning of the message being
transmitted is known only by the sender or
speaker. The receiver can only interpret,
guess or infer based on how it appeals to
his/her sense of hearing.
Principles of Communication

3. Communication is active, forceful or

powerful
In a communicative act, there will always be
different effects to the participants. Any message
conveyed may have various interpretation because
of cultural, ideological, and environmental factors.
What is rude is rude in one culture can be
perceived as something acceptable in another.
Example
Principles of Communication

4.Communication is symbolic
Signs, symbols, letters, graphs, picture, etc.
are concrete objects that stands or represents
an idea. Non- verbal communication, on the
other hand, expresses ideas through gestures,
voice pitch, posture, facial expression, time,
and space.
Principles of Communication

5. Communication always result in

something
Communication creates an effect on the
involved parties. It will elicit either a
verbal or non-verbal response.
Principles of Communication

6. Communication is irreversible
With the oral communications, the moment
you utter the words to convey your message
already creates an impact to listeners.
Attempts to reverse, restore, or recreate the
original mood would be irrevocable.
Principles of Communication

7. Communication is Contextual
Idea exchanges between the sender and the
receiver involves communication setting like
time, occasion, purpose or manner of
communication. Consider cultural
differences when communicating to avoid
any negative impact due to the effects of the
factors above.
Principles of Communication

8.Communication is Progressive
Communication is a process you learn from
birth and continues to evolve as time passes
by. Communicative competence is not
learned in one setting. You go through
different levels as you strive to improve your
abilities to interact with other people.
Principles of Communication

9. Communication is a process
Several stages of communication take
place when people convey and exchange
ideas with on another. Each stages
differs from the other.
Principles of Communication

10. Communication is ethical

A communicative event is expected to follow
rules, values, and beliefs and agreed upon by
members of society. These standards
determine which cultural group you belong
to. Going against these conventions make
the interaction with others wrong or
unethical.
PROCESS OF COMMUNICATION
 PROCESS OF COMMUNICATION

Sender Encoding Message Decoding Receiver

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