ASSIGNMENT OF

SERVICE MARKETING

TOPIC:- UNDERSTANDING THE SERVICE

CLASSIFICATION SCHEME OF MINDTREE
CONSULTANCY PRIVATE LIMITED

SUBMITTED BY:-
Samiran Goswami
10DR017
 NATURE OF ORGANISATION
category option Mindtree
Consulting Private
Limited
Purpose (Satisfy needs of)  Individual Satisfy the needs of the
 Business business
 Both

Structure  Profit Profit Oriented

 Non-profit

Type  Public Private Organization

 Private
 NATURE OF SERVICE
Category option Mindtree
Consultancy
Private Limited
Degree of tangibility  Embodied service Degree of Tangibility is
 Pure service pure service

Service directed towards  Individual Service directed towards is

 Things business
 Business

Degree of merchantability  High Degree of Merchantability

 Medium is low
 Low
 CUSTOMER RELATIONSHIP
Category Option Mindtree
Consultancy
Private Limited
Type of relationship  Formal Type of relationship is
 Informal mostly informal
 Both

Degree of participation  Customer must be Degree of participation

present here is that the customer
 Customer must start and must start and finish the
finish the service service
 Customer has to start
the service
 Customer has to finish
the service
 NATURE OF DEMAND
Category Option Mindtree
Consulting
Private Limited
Level of demand  Demand exceeds Level of demand does not
capacity exceeds capacity
 Demand does not
exceeds capacity

Degree of Fluctuation  Wide Degree of Fluctuation is

 Narrow narrow
 Variable
 No fluctuation
 SERVICE PACKAGE
Category Option Mindtree
Consultancy
Private Limited
Number of Services And  One Service Number of Service and
Goods  One Service – One Good Goods is multiple service
 One Service – Multiple
Goods
 Multiple Services
 Multiple Services – One
good
 Multiple Services –
Multiple Goods

Units of Service  Defined by Situation Units of Service is both

 Defined by Time situation as well as time
 Both
 SERVICE PACKAGE
Category Option Mindtree
Consultancy
Private Limited
Degree of Equipment Base  High Degree of Equipment base
Medium is low
 Low

Degree of Customization  High Degree of Customization is

 Medium high
 Low

Degree of Durability  High Degree of durability is high

 Medium
 Low
 Relative to customers
 Cannot be Defined
 DELIVERY METHODS
Category Option Mindtree
Consultancy Private
Limited
Availability of services  One Site Availability of services is
 Multiple Site one site
Nature of Delivery  Continuous Nature of delivery is
 Discrete Discrete
 Both

Type of Consumption  Independent Type of consumption is

 Collective collective
 Both
Allocation of Capacity  Reservation Allocation of capacity is
 Order- of- Arrival reservation
 Preferential
 Reservation and
Preferential
Order- of- Arrival and
Preferential
 Both