 NAKAMURA LACQUER

COMPANY

Group NO :- 04

1. K s hi t i j a A und hk ar M 2 0220 65
2. P r an av J os h i M 202 208 3
3 . I s r ar K h an M 2 022 086
4. S ur e ndr a S h ar m a M 2022 109
5 . V i nay S ha r m a M 2 022 110
6. A bh i s he k S i ng h M 202 21 12

Prof. D r Rekha Singh

 Introduction
Mr. Nakamura had built a substantial business and the Crysanthemum
brand became Japan's best selling brand. But he had no business outside of Japan
and the Japanese market was already flooded with lot of other handicrafts.
So he needed to look for new markets. This was the situation when he
received offers from two highly recommended U.S companies.
Each offer has been evaluated in terms of brand representation, cost
reduction and maximization of profit margin. It is recommended that Mr. Nakamura
should sign a deal with the Sammelback, Semmelbach and Whittacker Company for
growing his brand in the U.S market.
  Problems Identify in Case
Main cause of this problem is that if he doesn't choose
the offer from both of the potential investors then they might give
the same offer to his competitor which would suddenly become
big and which may in future eat up his own market share.
S W O T
STRENGTHS WEAKNESSES OPPORTUNITIE THREATS
Best brand Deals in Overseas Losing
dealing in domestic expansion of trademark and
Lacquerware in market only. business. serve only to
Japan. one company.
 Recommendations by Author
1. Accept RC offer :-
its contract period is about 3 years in which Accept the Rose and
Crown offer and supply the offer by cutting down on supplies to the domestic
market or through capacity expansion or both.

2. Accept SSW :-
its contract period I about 5 years in which accept the exclusive
Representation to “SSW” at standard commission charges.
 Recommendations by Group
1.Negotiate terms of offer with SSW
 
2. Action Plan

3. Contingency Plan
 Conclusion
Mr Nakamura should accept offer 2 i.e. the offer by Semmelback Semmelbach and Whittacker, Chicago, reasons being :-

▪ Attainable in the long term.

▪ Additional profits.

▪Creation of Brand name in the

international market.

▪ Possible increase in the

bargaining power
THANK
YOU…