Strategic Grouping of Industry Players

Strategic Positioning Worksheet

Student Name: XXXXXX

Submission Date: January 7, 2010
Strama Class: F06 2-2009
Version: FINAL

STRAMA Worksheet
 PERCEPTUAL MAP FOR xx Industry
High capabilities

Narrow Wide

Low capabilities
 Instruction Guide
• List 6-8 possible relevant market positioning variables in the industry
of your firm
• Select combination of 2 relevant market positioning variables for
your first perceptual map; 1 variable for x-axis, and 1 for y-axis
• Examples of common market positioning variables across industries
are: price, quality, service, product offering, etc.
• Following are not market positioning variables: sales, market share,
profit; these are results or outputs, not positioning variables
• Select another 2 combination for your second perceptual map, and
another 2 for your 3rd perceptual map
• Analyse which perceptual map is most meaningful for your firm and
your STRAMA paper

STRAMA Worksheet
 Variable Low, Narrow, etc High, Wide, etc.

X - xxxxx xxxxxxx xxxxxx

Y - yyyyyy xxxxxxx xxxxxxx

 PERCEPTUAL MAP FOR IT SERVICES PHILIPPINES
xxxxxx

xxxxxx xxxx

xxxxxxx
 Variable Low, Narrow, etc High, Wide, etc.

X - xxxxx xxxxxxx xxxxxx

Y - yyyyyy xxxxxxx xxxxxxx

 PERCEPTUAL MAP FOR IT SERVICES PHILIPPINES
xxxxxx

xxxxxx xxxx

xxxxxxx
 Variable Low, Narrow, etc High, Wide, etc.

X - xxxxx xxxxxxx xxxxxx

Y - yyyyyy xxxxxxx xxxxxxx

Strategic Positioning Analysis & Recommendation
• Most meaningful strategic group is …..
• ABPC is strategically positioned in the strategic group along with
xxx, xxx, as …….
• The advantages of such positioning are…..
• This disadvantages are ……
• Over the medium to long term, ABPC should …(retain, change,
improve)…its strategic positioning….

STRAMA Worksheet