Macro Environmental Analysis

Student Name: xxxx

Submission Date:
Strama Class: xxx
Version: Draft 1…

STRAMA Worksheet
 Introduction
• Prior to completing this worksheet, develop some hypothesis as to what
macro-environmental factors can have an impact to the future of the
business of the firm that you have chosen as the subject of your STRAMA
paper.
• Use Mindmapping technique or tool to develop your hypothesis. Use any
mindmapping tool available in the Internet
• Once you have developed a mindmap showing possible relevant macro-
environmental factors impacting your chosen firm and its industry, begin to
research about these factors
• Complete the succeeding slides based on your research work
• You may insert additional slides if necessary

STRAMA Worksheet
 Mindmap
• Copy paste your mindmap work in this slide

STRAMA Worksheet
 Economic
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key data & cite source) (Elaborate on why or how is the factor relevant to the firm)
Exchange rate
Since the firm imports 80% of its raw materials that are priced in USD, further
Peso to continue appreciating in next 3 years appreciation will mean reduced cost for the firm

The Philippine Peso will likely continue to appreciate against

the US dollar to Ps 38: U$1 (source: BSP, Dec. 2007).
Such appreciation to persist due to continuing rise in
OFW remittances, rising foreign investments, weak US
economy & currency.
Interest rate

Labor cost

STRAMA Worksheet
 Political / Legal
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key data & cite source) (Elaborate on why or how is the factor relevant to the firm)

Cheap Medicine Bill

Cheap medicine bill finally enacted end 2007
The cheap medicine bill will be finally enacted by Dec. 2007.
(source: Philippine Inquirer, issue Dec. 17, 2007)
This bill will allow parallel imports of cheaper generic versions of all medicines,
including patented ones. This will adversely affected revenues of the firm,
particularly many of its leading brands for hypertension, cardiovascular, and
diabetes treatments as generic versions are already being produced in China
and India.

STRAMA Worksheet
 Technological
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key data & cite source) (Elaborate on why or how is the factor relevant to the firm)

Information systems

STRAMA Worksheet
 Social / Cultural
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key data & cite source) (Elaborate on why or how is the factor relevant to the firm)

Changes in lifestyle

Changes in societal values

STRAMA Worksheet
 Environment / Climate
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key data & cite source) (Elaborate on why or how is the factor relevant to the firm)

Changes in environment

Changes in climate patterns

STRAMA Worksheet