“A STUDY ON CHALLENGES AND OPPORTUNITIES FOR FASHION DESIGN

ENTREPRENEURSHIP”
 
PRESENTED TO

GUIDE - DR. MUKUL SHARMA

CO-GUIDE – DR. SHALINI RAHUL

FOR THE DEGREE

OF
DOCTOR OF PHILOSOPHY IN MANAGEMENT
 
BY MS. GULBASH DUGGAL

DEPARTMENT OF MANAGEMENT
SUNRISE UNIVERSITY, ALWAR
 A STUDY ON
CHALLENGES AND OPPORTUNITIES FOR
FASHION DESIGN ENTREPRENEURSHIP

Ms. Gulbash Duggal

 BACKGROUND
• There is a huge competition in the fashion sector with a sense of freshness
• The significance of entrepreneurship has been vividly recognized and hence, the research related to
entrepreneurship has witnessed huge explosion.
• Entrepreneurship in the sector of fashion is regarded as a theme which has not yet been focused by
eminent authors.
• Focus is given to designers and guiding them to have their own business set up.
• Fashion being among the creative industries has recently attracted the policy makers as well as
academia.

“It Is An Important Medium Of Labor, Creating Spirit In The Environment Of Entrepreneurs And Also
Innovation Thereby Fostering A Sense Of Growth, Competition And Employment.”

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 1.

Research Objectives
Let’s take a look at the objectives here…

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 To Recommend
To Identify Main Solutions Both For
To Identify The Challenges Faced By An Optimal
Opportunities Fashion Design Structured Venture
Available For Entrepreneurs In Launch & Of
Fashion Design Their Attempt To Design
Entrepreneurs In Create A Well- Entrepreneurial
India established Brand In Based Education In
India India

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 2.

Research Question
There are three major section of study in the given thesis…

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 Question:
What challenges do the design entrepreneurs face while they struggle to create
their own label?

Fashion Designer’s
Entrepreneurial Challenges

Industry Personal
Challenges Challenges

INTENT TO BE A
Government Support FASHION Attitudinal Factors
Early Finances DESIGN Focus & Control
Commercial & Legal Infrastructure ENTREPRENEUR Educational Support
Internet Marketing Openness Behavioral Factors
 Question:
What are the ways by which the entrepreneurs in the fashion industry be supported in order to achieve a
significant position in the industry?

Funding

Other Clusters Government

& S CR
& Creative Industry S
R TOR EA
E W T Research & Development
Education & Research EN T IB U OR & OR
C TR KS ES
S HO
DI PS

Production & Provider M Specialists & Consultants

RS
AN

L E
UF

Distribution Buyers EL Associations &

AC

& Promotions S Support Organizations

IL
TU

TA
RI

Transport & Logistics RE

NG

ICT, Tools, E-commerce,

SCM

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 Question:
What collaborations between education institutions and the fashion industry experts can help the aspiring
designers at the early stages of their careers and be able to perform?

Entrepreneurship Training
Opportunity Identification Motivation
Resources Ability / Skills

 Designing
 Innovative Ideas  Intelectual Property  Production
 Social Networking Rights  Achievment  Management
 Incubation  Physical Resources  Profit  Financial
 Evaluation  Access to Finance  Desire  Marketing
 Adminnistrative
 Business

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 3.

Problem Statement
There are three major section of study in the given thesis…

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 “
The research looks deeply at the entrepreneurs in the
fashion industry in terms of their education in the domain
and their approach towards setting up their entrepreneurial
venture.

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Enormous challenges related to entrepreneurship and also the
implications of the industry will be studied in the study.

It provides a description of concepts that are selected as well as

supportive as received by the young entrepreneurs in their earlier
stages which is examined deeply.

Examination done identifying whether the given concepts are

beneficial for the fashion entrepreneurs and those that can have a
negative impact.

The various supportive concepts including the incubator of fashion

Business and external management concepts.

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 4.

Research Methodology
The study employs descriptive analysis method.

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 Data Collection Strategy
Primary data collected through quantitative approach with the aim of having a deeper
knowledge about the topic.

✘ A self-administered questionnaire will be sent through emails to various fashion

designers, consultant, and experts of the industry, academics, Institutions and students of
fashion designing.
✘ The secondary data will be collected from various sources like books, journals,
magazines, websites, etc.

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 Analysis of Data

✘ Statistical Package for the Social Sciences (SPSS) package will be used for the statistical analyses.

The results show that about 44% of the entrepreneurs of Fashion Industry belong to the
Age Group age group of 31-40 years followed by 21- 30 years @ 32%
The results indicate that about 36% of fashion entrepreneurs are graduates followed by
Education training course @ 32%
The results show that about 44% of the entrepreneurs of Fashion Industry belong to the
Marital Status age group of 31-40 years followed by 21- 30 years @ 32%
The results show that about 76 % of the entrepreneurs of Fashion Industry belong to
Type of Family nuclear family followed by 24% belonging to joint families.
It is observed that 30% of entrepreneurs of Fashion Industry are backed with more than
Experience six years of experience followed by 25% of 1-3 yrs, then 24% of 4-6 yrs and 21% of less
than one year of experience
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 Analysis of Data

✘ Motivation for Starting of Fashion Industry.

60%

57%
DESIRE TO BE SELF EMPLOYED

46%
45%
OWN INTEREST

FREEDOM TO WORK
30%

MONITORY GAINS
Understanding what drives each

CONTINUING
stage of entrepreneurial activity

BUSINESS
FAMILY
is important for identifying
policies that can promote
entrepreneurship at every stage
of its existence.
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 Analysis of Data

✘ Problem’s Faced by Entrepreneurs of Fashion Industry

Personal Problems Business Problems Marketing Problems

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 Analysis of Data

✘ Relationship between Motivation, Personal Factors, Marketing or Promotion Problems and Level
of Success of Fashion Industry

The results show that the relation between motivation and level of success of Fashion
Industry is moderate and positively correlated.

The correlation between personal factors and level of success of Fashion Industry is poor but
positively correlated with each other.

The relation between business problems and level of success of Fashion Industry is poor and
negatively correlated with each other.

The relationship between marketing problems and level of success of Fashion Industry
shows that both are negatively and moderately associated with each other.

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 Conclusion

The objective of this research was to add to the study of the causes behind the low endurance paces of
fashion startups, by distinguishing the fundamental challenges that fashion entrepreneurs face when
entering the Fashion Industry and their pertinence

Entrepreneurs to be fruitful right now, need to confront numerous hindrances.

These components affect activities, income produced and furthermore in the development of the
business
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 IMPLICATION
The main practical implications for fashion entrepreneurs that stem from the conducted research are twofold.

First Second

Entrepreneurs entering the Fashion Industry need They should remember that the few challenges they
to be aware of their own orientation (creative or will discover are of different nature and significance. It
commercial). In the segment of the industry this is fundamental to concentrate on the ones with higher
orientation will decide the challenges confronted capability of influencing the result of their startups
and their forces adversely.
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 Recommendations
The suggestions right now dependent on the challenges fashion design entrepreneurs are confronted,
on the respondents’ suppositions and on the inspected supportive ideas. Because of an extraordinary
assortment of individual characters, needs and conditions, it is elusive of conventional answers for an
ideal organized fashion design business visionary.

Best case scenario fashion entrepreneurs are supported at different stages:

Education Foundations
.
By Post-scholastic Programs

At Hatcheries And By Financing Angle.

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 thanks!

Any questions?

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