E -

M A R K E T I N G

DHANISHA LOLAM-A70050220006
PREM PRATIK-A70001920005
POOJA SHETTY-A70001920020
 INDEX
 INTRODUCTION

 ADVANTAGES & DISADVANTAGES

 TYPES OF E-MARKETING

 STRATEGIES

 EXAMPLE OF SOCIAL MEDIA

MARKETING
22/05/2021 E-MARKETING 2
 INTRODUCTION
 What do you mean by E-marketing?

 How does E-Marketing work?

 The Features of E-Marketing

• It is cheaper than E-marketing

• Tanigble ROI

• 24*7 Approach

• Eliminates Follow-up failures

22/05/2021 E-MARKETING 3
 ADVANTAGES AND
DISADVANTAGES
ADVANTAGES DISADVANTAGES
• Instant Response • Technology Dependant
• Cost-efficient • Worldwide Competition
• Less Risky • Privacy & Security Issues
• Greater Data Collection • Higher Transparency & Price Competition
• Interactive • Maintenance Cost
• Way to personalized marketing
• Greater exposure of your product
• Accessibility

22/05/2021 E-MARKETING 4
TYPES
Of E-Marketing

• Social media marketing

• Email Marketing

• Video Marketing

• Article Marketing

• Affliate Marketing
 STRATEGIES

Make it Be wary of bought Create a good and Know your Continuously

Convenient to or rented third- working content customer’s measure and Place an
survive. party lists. formula. preferences. refine. enticement.

1 2 3 4 5 6 7 8 9 10 11

Guarantee that Instill a strict Create suitable Avoid big Personalize

you send to privacy policy. timing for e-
communications. files and your content.
customers on a attachments.
permission-based
lists.

22/05/2021 E-MARKETING 6
 SOCIAL MEDIA
MARKETING by KFC
OBJECTIVES
• To increase sales.
• To appeal target audience.
• Develop brand engagement. 
2/1/20XX
CAMPAIGNS RESULTS
• “Radio KFC RK Hunt” campaign • Featured among top 5 socially
– Recorded fans voices from over devoted brands.
30 Indian cities and 3000 people.
• Increased engagement on social
• “Design your own Bucket” – media.
Received more than 5500 entries.
• Growth on Facebook page.
• “Currycature” – Over 17,000
• Got overall positive reviews.
currycatures were made.
• “Wow Menu Option” - 500
currency notes.
E-MARKETING 7
 THANK
YOU
DHANISHA LOLAM
POOJA JANGAMSHETTY
P RE M P RAT I K

22/05/2021 E-MARKETING 8