INTRODUCTION TO

“PROCTER & GAMBLE”

 *P&G, is an American multinational consumer
goods company

* It was founded in 1837

*Headquartered in downtown Cincinnati, Ohio,

United States, founded by William Procter and
James Gamble, both from the United Kingdom.
*Its products include cleaning agents and
personal care products.
*Purpose is to provide branded products and
services of superior quality and value that improve
the lives of the consumers.
*One of the most successful consumer
packaged goods company in the world ($40
billion in sales revenue) that runs most of its
core business processes on SAP
applications.

*Started using the enterprise resource

planning system (ERP) which was
implemented by SAP.

*It implemented a centralized ERP and supply

chain base that delivers significant economies
of scale while still being able to support the
company’s business plans.
DEFINITION
ERP PRODUCT SELECTION CRITERIA
TRADITIONAL ORGANIZATIONAL STRUCTURE
WHY ERP ?
COMPONENTS OF ERP
“SUPPLY CHAIN MANAGEMENT
supply chain management (SCM), the
management of the flow of goods and services,
involves the movement and storage of raw
materials, of work-in-process inventory, and of
finished goods from point of origin to point of
consumption. Interconnected or interlinked
networks, channels and
node businesses combine in the provision of
products and services required by end
customers in a supply chain.
 PRE SCM
SCENARIO
1. Bullwhip effect

2.Separate demand
forecast

3. Price fluctuations

4.Rationing and
shortage gaming
 SUPPLY CHAIN INITATIVES OF P&G
1. MAJOR INITIATIVES

Collaborative planning forecasting and replenishment

(CPFR)
Consumer driven supply network (CDSN)

2. OTHER INITATIVES

Control tower program

 CPFR – MODEL
1. Developing collaboration agreement
2. Creating joint business plan
3. creating sales forecast
4. identifying exceptions for sales forecast
5. resolving collaborating on exception items
6. creating order forecast
7. identifying exceptions for order forecast
8. resolving on exception items
9. Generating orders
 CDSN MODEL

P&G collaborated with its partner across the supply network

to win consumers at the point of purchase
Implemented online system – WEB ORDER MANAGEMENT
multifunctional resources, joint scorecards and sophisticated
technology were some other initiatives taken.
IDF SOFTWARE – intelligent daily forecasting

-Inputs : daily order

-daily shipment information

-Weekly shipment forecast

-Outputs : daily estimates for next 42 hours

refreshed daily
 CRM
ONS ER RELATIONSHIP MANAG MEN
1. Procter & Gamble is using Right Now
Technologies to improve its online consumer
experience across many of its brands,
including Cover Girl, Crest, Downy, Folgers,
Iams, Olay, Pampers, Pantene, Thermacare
and Tide.
2. Right Now said that its technology enables
P&G to quickly and efficiently answer
consumers' questions via Web self-service, e-
mail and chat. It also gives P&G full visibility
into the types of questions consumers are
asking -- so it can rapidly respond to any
emerging trends or issues.
3. its technology makes it easy for P&G
to develop, manage and deliver
information across all online channels in
multiple languages.
4. P&G has collected the data through a
number of methods, including surveys about
the use of different brands in-store
promotions and online.
5. P&G consumers across the various brands
are viewing an average of more than 170,000
answers online each month.
“THANKS”

HAVE A NICE DAY