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Tuesday, August 1 11:00 AM

8/1/2020
GROUP EIGHT
SIGN IN
Introduction

Conformity
PO RT ERS Influencing
Outline RE
Mae T.
Behavior
Alyss a
Lucero
urt R yan P.
K
Jesura
Topics

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 INTRODUCTION x
Conformity
Introduction Do as most do, and [people]
A change in one’s behavior due to
will
the real or imagined influence of speak well of thee.
other people —Thomas Fuller

It were not best that we

Objectives should all
• In 2004, American think alike; it is
soldiers’ difference of opinion
degrading abuse that makes horse races.
of Iraqis held at
the Abu Ghraib —Mark Twain
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prison sparked an
international
scandal

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 OBJECTIVES x
8.1 What is conformity, and why does it occur?
Introduction Informational Social Influence: The Need to Know
What’s “Right”

8.2 How does informational social influence motivate

people to conform?
Objectives Normative Social Influence: The Need to Be Accepted

8.3 How does normative social influence motivate people

to conform?
Strategies for Using Social Influence
Topics
8.4 How can people use their knowledge of social
influence to influence others?

8.5 What have studies demonstrated about people’s

willingness to obey authority figures?
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 TOPICS x

Introduction

Informational Normative Strategies Knowledge

Social Obedience
Social for Using of social to the Law
Objectives Influence Influence Social influence
Influence to influence
others

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 TOPICS x

Introduction

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5

Objectives Informational Social

Influence x
Relying on other people as a
Topics
source of information to guide our
behavior; we conform because we
believe that others’ interpretation
of an ambiguous situation is
correct and can help us choose an
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 Private Acceptance
x
Private Acceptance

Conforming to other Conforming to other

people’s people’s behavior
behavior out of a genuine publicly without
belief that what they are necessarily believing in
doing or saying is right. what the other people are
doing or saying
When Will People Conform to Informational
Social Influence?
• When the Situation Is Ambiguous
• When the Situation Is a Crisis
• When Other People Are Experts

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 x
Normative Social Influence: The Need to Be Accepted

Going along with what other people do in order to be liked and accepted by
them; we publicly conform with the group’s beliefs and behaviors but do not
always privately accept them.
On Wednesdays
Social Norms we
wear pink!
The implicit or explicit rules a group
has for the acceptable behaviors,
values, and beliefs of its members.
Polar Plunges!
Members who do not are perceived
as different, difficult, and
eventually deviant.

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 x
Normative Social Influence: The Need to Be Accepted

Going along with conformity to social norms isn’t always dangerous. It

isn’t even always a bad thing. Consider another recent, even more
widespread phenomenon involving “ice bucket challenge.”

Given this fundamental human need for social companionship, it

is not surprising that we often conform to gain acceptance
from others.
When will People Conform to Normative Social Influence?

Social Impact Theory

The idea that conforming to social influence depends on
the group’s importance, immediacy, and the number of
people in the group

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 TOPICS x

Introduction

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5

Objectives
• When the Group • When the Group Is • When One Has No
• When the Group’s
Grows Larger Important Allies in the Group Culture Is
Collectivistic
It does not take an Another tenet of social Normative social Normative social
extremely large group to impact theory is that influence is most
Topics influence on collecyive
create normative the strength of the powerfully felt when culture varies on the
social influence, but the group—defined as everyone in the group cultural updringing of
larger the group, the how important the says or believes the each group.
stronger the social group is to us—makes same thing—
pressure. a difference.
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 TOPICS x

Introduction

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5

Objectives
Strategies for Using
Social Influence
Knowing about the
Topics tendency to conform can
inform our strategic
efforts to change the
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The Role of Injunctive and Descriptive Norms
Communicating injunctive norms, expectations
regarding the behaviors that society approves
of, is a more powerful way to create change than
communicating descriptive norms, expectations
regarding how people actually behave.

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 TOPICS x

Introduction

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5

Objectives
The Role of Normative Social Influence
Obedience to Authority
Normative pressures make it difficult for people
to stop obeying authority figures. They want to
In the most famous series of studies in
please the authority figure by doing a good job.
social psychology, Stanley Milgram
Topics exam_x0002_ined obedience to authority.
The Role of Informational Social Influence
He ound chilling levels of obedience, to the
The obedience studies created a confusing situation
point where a majority of
for participants, with competing, ambiguous demands.
partic_x0002_ipants administered what
Unclear about how to define what was going on, they
they thought were poten_x0002_tially
followed the orders of the expert.
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 TOPICS x

Introduction

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5

Objectives
Other Reasons Why We Obey x
Participants conformed to the wrong norm: They continued
Topics to follow the “obey authority” norm even when it was no longer
appropriate. It was difficult for them to abandon this norm because of
the fast paced nature of the study, the fact that the shock levels
increased in small increments, and their loss of a feeling of personal
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Introduction

Objectives FILE NAME FILE NAME FILE NAME FILE NAME

Topics

FILE NAME FILE NAME FILE NAME FILE NAME

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Introduction

Objectives

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Personalize

Settings

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Shut down
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Introduction

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THANK YOU FOR LISTENING!

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