Strategic Marketing

Name:
Institutional Affiliation:
Date:
Introduction
• The operations of a given company can be affected by various factors.
• The size of the market served
• Consumers served
• Strategies adopted
• Approaches used to handle clients
• Competitiveness
The company
• This project concentrates on the case of The UnitedHealth Group.
• The UnitedHealth Group remains one of the most successful entities
today in the healthcare sector.
• The firm operates within the healthcare sector.
• The firm has outlets located across the country.
Cont.
• On the same note, the company remains a successful entity based on
numerous frameworks.
• For example:
• The ability to maintain a positive trend in consumer relations.
• The company enjoys a superior financial trend and wide coverage in
the industry.
Mission and vision
• The primary mission for the company is:
• “The people of UnitedHealth Group are united by a mission to help
people live healthier lives and to help make the health system work
better for everyone.”
• The company is driven by values which promote integrity, service
delivery and a consumer-oriented approach in care provision.
SWOT analysis
• Strengths
• Superior brand position
• Superior financials and infrastructure
• Weaknesses
• Overdependence on third parties
• Increasing spending
Cont.
• Opportunities
• Expansion through mergers and acquisition
• Expanding to new and unexplored markets
• Threats
• Changes in legal requirements
• Dynamic market structure and demands
Consumers and stakeholders
• Consumers
• The company has the following consumers:
• 1. the general community
• Stakeholders
• The following are the main stakeholders for the company:
• 1. Potential and current investors
• 2. The government
• 3. Community
Marketing direction
• The firm in the recent years has focused on the following strategy:
• Product diversification and quality improvement.
• Service diversification
• Increasing product and services offered to consumers
Monitoring progress
• The firm can use technology to monitor the progress of the strategy
that it has adopted in the recent past.
• Using technology to track consumer trends, tastes and preferences.
• Also, focus on the loyalty program to view repeat consumers.
Conclusion
• The success of a company is determined by numerous factors.
• While many firms have focused on improving their administrative
tasks, it is worth noting that looking at marketing frameworks helps to
boost performance.
• The United Health Group has been successful based on such
strategies.
• The ability to maintain positive relationships with the consumers is
the other approach leading to its success.
References
• Cox, C., & Semanskee, A. (2016). Analysis of UnitedHealth Group's
Premium and Participation in ACA Marketplaces. Henry J. Kaiser Family
Foundation.
• UnitedHealth Group. (n.d.). Mission and Values. UnitedHealth Group.
Retrieved from https://careers.unitedhealthgroup.com/why-work-
here/mission-and-values
• Engelgau, M. M., Sampson, U. K., Rabadan-Diehl, C., Smith, R., Miranda,
J., Bloomfield, G. S., ... & Alam, D. S. (2016). Tackling NCD in LMIC:
achievements and lessons learned from the NHLBI–UnitedHealth Global
Health Centers of Excellence Program. Global heart, 11(1), 5-15.