BRAND

WANDER EMETERIO
ROBERT
ASTRID
WHAT IS?
WHAT IS IT FOR?
BENEFITS.
THE IMPORTANCE OF THE BRAND IN THE
DEVELOPMENT OF THE BUSINESS

According to the ignaciojaen.es portal, we live in a

world with a huge commercial offer of similar
products or services. Every day people face the
dilemma of which product to buy, which service to
choose. It is the Consumption System.
DIFFERENCE BETWEEN PRODUCT AND BRAND.

The product is something tangible and the brand is something immaterial

that gives it added value. The biggest difference between one product and
another occurs when you ask for it. Ordering a facial cream is not the same as
ordering Brand X.
PERSONAL OPINION.

Wander’s Opinion
• There is no doubt that a brand is a very important element for the development of a business or a
product, since thanks to it we can capture the added value that our services offer.