E-MARKETING BRIGHTER BEE

EXISTING PROBLEM
Students has no definite path
Students have no mentor to guide them
Unaware of the university culture
No one is there for them to guide which university is best for them
Where to find Pros and Cons of the universities
SOLUTION TO THE
PROBLEM
Online application
Every information just a touch away
Application will be developed for this problem
Easy to access and Easy to use
Will give a proper mentoring
ABOUT APPLICATION & HOW
IT WORKS
Introducing an application which will help students to figure out their university
future
Will register different universities at our portal
Will write every universities’ admission criteria
Will be targeting Lahore, Islamabad, Karachi, Quetta, and Peshawar
Firstly, select the degree (BBA, CS etc.)
Secondly, Insert the marks of intermediate along with matric and one will get the
relevant information
Thirdly, one will see the best options for himself/herself
APPLICATION
VISION AND MISSION
STATEMENT
VISION STATEMENT
To provide the right and quality information for sustainable development through
technology.
MISSION STATEMENT
We empower students to take responsibility for their present and future learning
through technology. An effective, professional and advance way of knowhow with
improvable quality and technology.
FEATURES
National Universities data.
Eligibility Criteria.
Programs offered.
Fee structures.
Scholarships (merit based).
Entry test pattern (previous year).
Contact Information

Some institutes that we have already contacted and they are in favor to register them.
TECHNOLOGY
CONSIDERATIONS
Concept development & Evaluation
Do it right the first time
Encourage & Track Complains
Act Quickly
Empower Employees
Allow Customer to solve their own problem
Critical Incident Technique
IDENTIFICATION OF THE
SPECIFIC MARKET
HOW TO MANAGE THE GAPS

Not knowing what customer expects

Not having right service quality design and standard
Not delivering to service design and standard
Not matching performance to promises
SERVICE DEVELOPMENT
AND TESTING
Defining and analyzing requirement
•Gathered the information from market research
•Consulted a software house in Pakistan known as “Rolustech”
Designing the application
•Development and validation of the prototype and user interface
•Representation of use cases
•Elaboration of design model
•Development of model
•Generation from test model
Developing the application
•Development of code
•Testing of the code
•Integration of the application
•Quality testing
•Customer acceptance test

Deploying the application

•After the deployed software is accepted by the customer
•we will form a maintenance team that will continue to provide
support to the customer.
MARKET TESTING
Running it by a group of critics
When we will have our first prototype or test service ready, we will take it to our
potential target customers.
Tweak it to suit your test market
Will visit specific campuses to create niche market
MARKETING STRATEGY
App needs to have online presence
We will be using a tutorial video at different social media platforms and some of
traditional media platforms will be included
Let a blog speak for your app
Content promoting everlastingly affects user's' psyche and if the substance
showcasing appears through the changed methods of substance favored by clients, at
that point it turns into an indivisible piece of your versatile application advertising
POST INTRODUCTION
EVALUATION
The methods we’ll focus on are:
 Analytics
 Surveys
 Questionnaires
 Reviews
 Feedback
FINANCIAL PROJECTIONS
•Cost of Application
Approximately the total cost to introduce the application in market will cost us
around 18 Lacs PKR. At very first as per our specification the cost of developing an
application is around 3.5 - 4 Lacs told by the software house
•Profit from Application & Success factor
Profit will be generated from the application whenever a student will get registered
on the application. Another method of profit generation will be to request the
universities to register themselves
•Situations which could result in Loss
Technical glitch, application crashes, in-sufficient information and not up to the
customer expectations or needs
THANK YOU BRIGHTER BEE