Print advertisement

presentation
Assessment task 2
Caren Davita
5662
RSPCA Advertisement
• Picture 1, 2 & 3.
The Transformation Of

Hi These Pets Before And

After Adoption Will

I am looking for a
forever home Make You Smile

Would you like to be

my family?

GIVE THEM A
Adopt, LIFE.
Adopt, Don’t Buy. Don’t Buy.
They’ll give you
https://www.rspca.org.au/adopt-p a life of love.
et Adopt, Don’t
Buy.
 

https://www.rspca.org.au/adopt-pet
The background how this ad is created
The RSPCA’s teams themselves create the ad. The images hold such
value to all of the teams, and it pays off for their hard work.
The picture of the animals that are used is originally from the RSPCA
shelter. The teams took the photos and used them in this
advertisement project.
This picture will surely impact the readers and hope to win the hearts
of all those who read it. Moreover, this can be built brand-awareness
and trust with the society as RSPCA is legit and transparent.
The budget and production cost
RSPCA has decided to publish the advertisement in newspapers and an outdoor
forum such as billboard advertising. The estimated cost for newspapers is ±
$8,532.62, while it is ± $10,950 for outdoor advertising.

Budget : $25,000

• in-house creative design team : $300

• Contact and communicate: $1,000

• Advertisement cost: ± $20,000

(cost break-down will be provided in Assessment 3)
All the advertising images above meet the advertising brief
requirements, and it meets legal and ethical requirements.
Compliance with :
• The Australian Consumer Law (ACL).
• Advertising – Code of Ethics.
• Prevention of Cruelty to Animals Act 1979 (NSW)