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2.

Review of Literature
• To increase subject knowledge.
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• Find previous studies done on the topic so


that you can study ahead on the topic.
• To get in-depth theoretical content
• It must be based on secondary data
(Research Papers) published during last 5
years.
• To find variables of study.
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Literature review
• As per Wagh (2020), Brand name have significant impact on
consumer perception.

• B.Lakshmi & Vaishali Lakhani (2015) in their paper stated


that Consumer perception for online banking as per the Age,
sex, income, education and frequency of information to which
they are exposed .

• As per Aker, et. al (2014) Internet banking is at growing state


in India.
2. Review of Literature
  2.1 Introduction ​ 2 Pages​
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2.2 Review of Related Literature ​ 10-15 Pages​

2.3 Underlying/Underpinning Theory ​ 5-6 Pages​

2.4 Research Framework/Theoretical 2 Pages​


Framework ​

2.5 Hypotheses development ​ 1-2 pages​


2.1 Introduction
It must be of 2 pages covering the detail of this chapter and
  introductory part about topic
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2.2 Review of related literature
• Download 15 research papers related to
 
your topic .
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• On every paper write 3-4 paragraphs; in 1st


para you can write about topic of study, in
2nd para write about objectives of study in
that paper, in 3rd para write about findings
and conclusion of the paper you are
reviewing.
• At the end write the variable identified
from the paper.
2.3 Underlying/Underpinning
Theory ​
  • Write the theory related to your topic .
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• You can find theory from online resources,


text books, reference books and research
papers.
• Include the diagrams and images related
to theory
2.4 Research Framework
/Theoretical Framework ​

  • To prepare the model divide the variables


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in Independent variables, Moderating


variables and Dependent variables.
• Research frame work is a diagrammatic
representation of your work.
• There are two types of research frame
work model
1. Conceptual Model
2. Statistical Model
1. Conceptual Model example

Model by Dr. Sadhana Kapote and Dr. RKS


2. Statistical Model

Moderating
Variables
X2
X3
X4 Dependent
Independent
X5 Variables
Variables
X1 Y1

Statistical Equation to describe and validate the model


Y1 = A1X1+A2X2+A3X3+A4X4+A5X5+ €1
2.5 Hypotheses development ​

• Hypothesis is the prediction of outcome of


 
the study.
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• Hypothesis is stated in the form of


H0: null hypothesis and
H1: Alternate hypothesis
• You can develop hypothesis on all 5
objectives or on at least 2-3 objectives.

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