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  • Consumer Decision Making Process: Product: An Electrical Fan

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    Nam Nguyen
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    An individual recognizes the need for cooling during a hot summer but wants to avoid high electricity costs from air conditioning. They research electrical fans as an affordable alternative that can provide cooling. When evaluating different fan models, the individual considers newer, high-tech fans that are more effective but expensive versus older, less effective fans that are cheaper. After determining they have enough money, the individual purchases the more expensive, high-tech fan and is satisfied with its cooling performance and their decision.

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    An individual recognizes the need for cooling during a hot summer but wants to avoid high electricity costs from air conditioning. They research electrical fans as an affordable alternative that can provide cooling. When evaluating different fan models, the individual considers newer, high-tech fans that are more effective but expensive versus older, less effective fans that are cheaper. After determining they have enough money, the individual purchases the more expensive, high-tech fan and is satisfied with its cooling performance and their decision.

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    6 views1 page

    Consumer Decision Making Process: Product: An Electrical Fan

    Uploaded by

    Nam Nguyen
    An individual recognizes the need for cooling during a hot summer but wants to avoid high electricity costs from air conditioning. They research electrical fans as an affordable alternative that can provide cooling. When evaluating different fan models, the individual considers newer, high-tech fans that are more effective but expensive versus older, less effective fans that are cheaper. After determining they have enough money, the individual purchases the more expensive, high-tech fan and is satisfied with its cooling performance and their decision.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CONSUMER DECISION MAKING PROCESS

    Product: An Electrical Fan

    It’s summer. The weather is very hot. The air-conditioner will be very costly
    1, Recognition of Need
    to be turned on 24/24. The demand for coolness is needed.

    The demand for coolness but not having to spend too much electricity cost
    2, Information Research
    at the same time can be satisfied with an electrical fan.

    3, Alternatives There are different types of fan models. New model are very high-tech with
    Evaluation a remote but expensive. Old model are less effective but cheap.

    I have enough money to purchase for the expensive one, with


    4 – Purchase Decision
    high-tech features and more effective coolness.

    5, Post-Purchase My most priority is the coolness, and the new fan does work.
    Evaluation I face delight with my right decision.

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