SCIENCE OF

PERSUASION
RECIPROCITY
People will persuaded if
they owed you and how you
give to them.
SCARCITY
People will persuaded if they get benefits and can see the unique persuasion.

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 AUTHORITY
• People will persuaded if the persuader have the
best evidence and description.

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CONSISTENCY
• People will persuaded if they have more people
that have the same commitments

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 LIKING
• People will persuaded if the persuader have
many similar and can cooperate with them.

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CONSENSUS
• Persuader can show what others have been
doing.

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THANK YOU