9/13/2021

1) CAMERAS SHOULD BE OPEN AT ALL TIMES

AND MUST SEE YOUR FACE. NOT THE CEILING
AND NOT YOUR FOREHEAD.

2) YOU CAN ONLY TURN YOUR MICROPHONES

ON (UNMUTE) WHEN IT IS YOUR TURN TO
SPEAK OR WHEN YOUR TEACHER TOLD YOU
TO UNMUTE.

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3)
IF YOU WANT TO SAY SOMETHING OR ASK A
QUESTION YOU JUST NEED TO TYPE IT ON THE
MESSAGE BOX.
4) NO UNECESSARY CONVERSATION SHOULD BE
OPENED IN THE CHAT BOX.
5) IF YOU NEED TO GO TO THE TOILET JUST NOTIFY
YOUR TEACHER BY SHOWING PEACE SIGN.
6) EATING IS NOT ALLOWED IN THE CLASS.
7) RESPECT OTHERS.
8) 2. BE A GOOD LISTENER WHEN OTHERS ARE
TALKING.

9) IF YOU WILL NOT BE ABLE TO ATTEND THE CLASS

OR IF YOU WILL BE LATE.
SEND A PERSONAL/PRIVATE MESSAGE TO YOUR
TEACHER. MAKE SURE YOU HAVE A VALID REASON.
10) IF YOU HAVE CONCERNS OR QUESTION YOU CAN
SEND A PERSONAL/PRIVATE MESSAGE YOUR
TEACHER
11) YOU CAN ONLY MESSAGE YOUR TEACHERS FROM 8
AM TO 6 PM MESSAGES BEYOND THE GIVEN TIME
WILL BE CATERED ON THE FOLLOWING DAY

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FOR RULES 1 – 6 THERE WILL BE

A SANCTION / EFFECT IN YOUR
GRADES IF THEY ARE NOT
FOLLOWED.

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: Nine-tenths of education is
encouragement.
– Anatole France

The course introduces the learners to

basic understanding of media and
information as channels of communication
and tools for the development of individuals
and societies. It also aims to develop
students to be creative and critical
thinkers as well as responsible users
and competent
producers of media and information.

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Communication is an
exchange in information
or news. These are acts
that make use of words,
sounds, signs, or
behavior to express your
ideas and thoughts.

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Communication
models were created
to explain the human
communication
process.

Came in 1949 by Shannon and Weaver.

The Linear Model of Communication
followed the basic concept of
communication wherein it is the
process of sending and receiving
messages or transferring (channel)
information from one part (sender) to
another (receiver).

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The basic components of the first

major communication model consists
of the following:

Sender – Channel - Receiver

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David Berlo expanded the Linear

Model of Communication to SMCR
Model of Communication.
The Sender – Message – Channel – Receiver
Model of Communication separated
the parts clearly because of the
Message component.

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Communication is a social
interaction where at least
two interacting agents
share a common set of
signs and a common set of
semiotic rules. (Schramm)

• Sematic
signs & symbols and what they
represent
• Pragmatic
relations of expressions & their
users
• Syntactic
formal properties of signs &
symbols

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• Andrew Abrahams ranked

the different forms of
communication in terms
of intimacy.

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•Talking is the most intimate form of

communication because of the
sender and the receiver’s presence.

•Twitter is the least intimate form of

communication because the
message you are going to send is
limited. You are only allowed a few
characters to send the message you
desired.

• Are communication channels which news,

entertainment, education, information or promotional
messages are disseminated.
• This may include everything that is broadcasted and
narrow casted in different mediums like newspapers,
billboards, direct mail, magazines, telephone, television,
radio, fax, and the internet.
• In the Philippines, print media is the number 1
widely used media next to some electronic
media.

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Media has multiple roles.

The following are the roles
of media to the public:

• Act as channels of information and knowledge

• Facilitate informed debates
• Provide us with information about the world beyond our immediate
experience
• Function as an advocate and social actor in its own right while
respecting pluralistic values
• Build a sense of community
• Function as a watchdog of the government in promoting
transparency
• Act as a facilitator of democratic process
• Serve as a vehicles for cultural expression and cultural
cohesion

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