COMMUNICATION

PROCESSES,
PRINCIPLES AND
ETHICS
Monday, September 27, 2021
By Ma’am Aly 1
 Contents
• Communication Principles
• Communication Process
• Communication Ethics
• Guidelines for Effective Communication

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 COMMUNICATION PRINCIPLES

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COMMUNICATION PRINCIPLES
Communication is a process of exchanging verbal
and/or non-verbal information between two or
more people who can be either the speaker or
the receiver of messages, it is used to meet the
purpose of a person, which could either be to
inform, to persuade or to entertain.
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COMMUNICATION PRINCIPLES
VERBAL NON-VERBAL VISUAL WRITTEN
Lectures, Voice, body Images, logos, Memos, letters,
meetings, radio language, graphs, charts text messages,
and television gestures, reports, online
shows, personal chats
video/audio appearance
conferences

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COMMUNICATION PRINCIPLES
Intended
Unintended

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COMMUNICATION PRINCIPLES
Requires you to…
Know your audience
Determine your purpose
Identify your topic
Expect objections
Establish credibility with your target audience
Present information clearly and objectively
Develop a practical and useful way to seek for feedback
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 COMMUNICATION PROCESS

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COMMUNICATION PROCESS

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COMMUNICATION PROCESS

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COMMUNICATION PROCESS
Shannon-Weaver
Thomson made call to his assistant “come here I want to see you”. During his call, noise
appeared (transmission error) and his assistant received “I want” only. Again Assistant
asked Thomson (feedback) “what do you want Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.

Due to transmission error or noise, Assistant can’t able to understand Thomson’s messages.
*The noise which affects the communication flow between them.
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COMMUNICATION PROCESS

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 COMMUNICATION ETHICS

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 COMMUNICATION ETHICS
Uphold Integrity
Respect diversity of perspective and privacy.
Observe freedom of expression effectively.
Promote access to communication.
Be open-minded.
Develop your sense of accountability.
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Guidelines for Effective Communication
Be clear with your purpose
Support your message with facts
Be concise
Provide specific information on your feedback
Adjust to the needs, interests, values, and beliefs or your audience
Observe communication ethics
Be your natural self and appear very confident
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Questions?
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 References:
• Barrot, J. S., Sipacio, P. J. F. (2018). Purposive communication in the 21st century. C & E Publishing.
• Barnlund, D. C. (2008). A transactional model of communication. In. C. D. Mortensen (Eds.), Communication theory (2nd Ed), pp. 47–
57. New Brunswick, New Jersey: Transaction.
• https://courses.lumenlearning.com/atdcoursereview-speechcomm-1/chapter/defining-communication/
• https://courses.lumenlearning.com/sanjacinto-publicspeakingprinciples/chapter/models-of-communication/
• https://www.communicationtheory.org/shannon-and-weaver-model-of-communication/
• https://www.stockton.ac.uk/media/3546/the-shannon-weaver-model-of-communication-theory-script.pdf
• Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication. Urbana: University of Illinois Press.

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