Review

Review: The
Communication Process
Direction: Fill-in the
blanks with the correct
missing terms.
Communication
_________________
(1) is a two-way process
which helps people
understand each other.
It has the following
Sender _________ (2)
elements:
which is responsible for
encoding the message, the
channel where the message
 Receiver (3) who
the _________
will then decode the
message and will then
Feedback (4).
provide a _________
Sometimes there will be
Noise
__________ (5) that
will make the
communication difficult.
“Never Have
I Ever”
 Seen
zoned by
your
crush
Listen
to
Radio
 Talked to
my
schoolmate
with same
strand
 Feel
irritated
with the
Climate
Change
 Watch
TV
News
Program
Pre-test
Direction: Choose
the appropriate
answer.
1. It includes the various aspects in
society such values, beliefs,
culture, religion and general
understanding of society.
A. Communication Skills
B. Knowledge
C. Attitude D. Social System
2. This is the reception place of the
signal which converts signals into
message. Which communicator is
the one who receives and interprets
the message?
A. encoder C. decoder
B. media D. effect
3. This model is relatively
straightforward, and tells you that
messages originate from someone.
A. McQuails Communication Model
B. Berlo’s Communication Model
C. Shannon and Weaver’s
Communication Model
D. Laswell’s Communication Model
4. They incorporated the concept of
“noise” in their communication
model.
A. Shannon and Weaver’s Model
B. Berlo’s Model
C. Wesley and MacLean’s Model
D. Laswell’s Model
5. David Berlo’s Communication
Model is another type of
_______________ model.
A. SMCR
B. reception
C. transmission
D. publicity
ANSWER KEY:
1. D
2. C
3. D
4. A
5. B
MODEL
is a pattern or framework
that we follow in order to
fully create a product.
ENCODER
- the one who sends
and delivers the
message
DECODER
- the one who receives
and interprets the
message
SOCIAL SYSTEM - It includes the
various aspects in society such
values, beliefs, culture, religion and
general understanding of society.
Review
Direction: Identify
each model of
communication based
on the statement below.
_________1. The model is fairly
simple and informs you that
information originates from someone
and the message flows through a
medium, and that the message is
received by someone at the other end
with a corresponding effect.
 Laswell’s
Communication
Model
_________2. It is designed to
develop the effective
communication between
sender and receiver because
the receiver provides a
feedback.
 Shannon and
Weaver’s
Communication
Model
_________3. A circular
model in which the sender
is called encoder and the
receiver is called the
decoder.
Osgood –
Schramm
Model
_________4. In this model,
communication does not start
when a person begins to speak,
but when a person selectively
responds to his or her physical
environment.
 Westley and
MacLean’s Model
of Communication
_________5. It is
accounted for factors that
affect how communicators
are influenced when they
send and receive a message.
 David Berlo’s
Communication
Model
What is the importance
of understanding the
communication process
as applied in everyday
life?
MODELS OF THE COMMUNICATIO

Shannon and Westley and

Laswell’s Osgood – David Berlo’s
Weaver’s MacLean’s
Communication Schramm Communication
Communication Model of
Model Model Model
Model Communication
Post-test
Direction: Choose
the appropriate
answer.
1. This model is relatively
straightforward, and tells you that
messages originate from someone.
A. McQuails Communication Model
B. Berlo’s Communication Model
C. Shannon and Weaver’s
Communication Model
D. Laswell’s Communication Model
2. It includes the various aspects in
society such values, beliefs,
culture, religion and general
understanding of society.
A. Communication Skills
B. Knowledge
C. Attitude D. Social System
3. This is the reception place of the
signal which converts signals into
message. Which communicator is
the one who receives and interprets
the message?
A. encoder C. decoder
B. media D. effect
4. David Berlo’s Communication
Model is another type of
_______________ model.
A. SMCR
B. reception
C. transmission
D. publicity
5. They incorporated the concept of
“noise” in their communication
model.
A. Shannon and Weaver’s Model
B. Berlo’s Model
C. Wesley and MacLean’s Model
D. Laswell’s Model
ANSWER KEY:
1. D
2. D
3. C
4. B
5. A
Objective: Design
a communication
framework.
 COMMUNICATION
FRAMEWORK
Imagine yourself as a journalist. You
were tasked to write an article.
Accomplish the media and
information design framework for this
article by answering the matrix below:
 COMPONENT GUIDE QUESTION YOUR ANSWER

Target Audience Who is the intended audience?  

Sender / Author Who is the producer?  

   

Purpose What is the purpose?  

 

What is the topic? What are

Key Content the facts?  
   
How can I present this
Form / Style information? How would this
  affect my audience?  
 
Medium / Format What platform will I use? Why?  
 
COMPONENT
GUIDE YOUR
QUESTION ANSWER
Who is
Target the  

Audience intended
audience?
COMPONENT
GUIDE YOUR
QUESTION ANSWER

Who is
Sender / the  

Author producer?
COMPONENT
GUIDE YOUR
QUESTION ANSWER

What is
Purpose the  

purpose?
COMPONENT
GUIDE YOUR
QUESTION ANSWER
What is
Key the topic?
Content  

What are
the facts?
COMPONENT
GUIDE YOUR
QUESTION ANSWER
How can I
Form / present this
information?
Style How would this  

affect my
audience?
COMPONENT
GUIDE YOUR
QUESTION ANSWER
What
Medium / platform  

Format will I use?

Why?
Prepare for a Long Quiz
tomorrow.
Lesson 1: Communication
Lesson 2: The
Communication Process