MEDIA AND

INFORMATION
LITERACY
BRYAN JAY J. ALI, MIT, MAEd, MIE
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INTRODUCTION
TO MEDIA AND
INFORMATION
LITERACY
MIL

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Objective
At the end of this lesson, the students should be
able to:

describe how communication is influenced by

media and information (MIL11/12IMIL-IIIa-1);

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Think of this:

What is MIL?
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MIL
…also known as Media and Information
Literacy, a core subject of SHS learners that
introduces basic understanding of media and
information as a channels of communications
and tools for the development of individuals
and societies as a responsible users and
competent producers of media and
information.
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MEDIA
- These are physical objects used to
communicate with, or the mass
communication through physical objects
such as radio, television, computers, film,
etc.

- are communication tools or outlets used to

store or deliver information.
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INFORMATION
- facts provided or learned about a certain
subject, situation or event.

- a broad term that covers processed data,

knowledge derived from study, experience,
instruction, signals or symbols.

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LITERACY
- ability to identify, understand, interpret,
create, communicate and compute, using
printed and written materials associated with
varying contexts.
- involves a continuum of learning, wherein
individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider
society.
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Think of this:

What is now MIL to you?

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Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media
and other information providers
effectively and develop critical
thinking and life-long learning skills
for socializing and becoming active
citizens

Source: MIL Policy and Strategy Guidelines by UNESCO, 2013

 How Media and
Information affects
Communication
Process?
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PICTURE ANALYSIS?
What can you
observe about
the picture?

How do people
communicate?

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WHAT IS COMMUNICATION?
Communication - the imparting or exchanging of
information or news.

the act or process of using words, sounds,

signs, or behaviors to express or exchange
information or to express your ideas, thoughts,
feelings, etc., to someone else (http://www.merriam-webster.com)

the exchange of information and the expression

of feeling that can result in understanding
(http://dictionary.cambridge.org)

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Elements of Communication

Sender Medium Effect

Message Receiver
Identify the following:

Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
TYPES OF COMMUNICATION MODELS
Linear Communication Model

Transactional Communication
Model

Interactive Communication
Model
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TYPES OF COMMUNICATION MODELS
Linear Communication Model - is a straight line
of communication, leading from the sender directly to the
receiver.

Transactional Communication Model - is the exchange

of messages between sender and receiver where each
take turns to send or receive message

Interactive Communication Model – is the like the

Transactional Communication Model that take place
between humans or machines in both verbal or non-verbal
way
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Linear Communication Model

Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT

• The model describes an act of communication by defining who

said it, what was said, in what channel it was said, to whom it
was said, and with what effect it was said.
 Linear Communication Model
Shannon-Weaver’s Communication Model (1948)

This communication model consisted of an information source: the source’s

message, a transmitter, a signal, and a receiver: the receiver’s message, and a
destination. Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/
 Linear Communication Model
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

 Transactional Communication Model
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Interactive Communication Model
PICTUREPICTURE
ANALYSIS?
ANALYSIS

Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
What have you learned about
communication after studying
the different models?
The influence of media and
information to communication:
• essentials for the transferring of ideas in many
forms.
• help in interacting with the society.
• part of the educative process
• used to update oneself
• for entertainment
Think of this:
 How does Facebook serve as a
tool for communication?
 How did Facebook affect the
way people communicate with
each other?
 How did Facebook affect the
quantity and quality of
information available to people?
THE INFLUENCE OF MEDIA AND INFORMATION TO
ME

Create a simple narrative report describing

how various media and information affects
your communication with your family, friends
and the society in today's modern era.
 Rubric
CRITERIA Excellent (5) Good (4) Satisfactory (3) Needs Improvement (2)
This paper is clear and This paper is mostly The writer is beginning Topic is not well defined
focused. It holds the focused, and has some to define the topic, even and/or there are too
Ideas reader’s attention. Relevant good details and quotes though development is many topics
details and quotes enrich still basic or general
the central theme
The organization enhances Paper and paragraphs The organization Sentences within
and showcases the central are mostly organized in structure is strong paragraphs make sense,
idea or theme. The order, order, and makes sense enough to move the but the order of
Organization
structure of information is to the reader reader through the text paragraphs does not.
compelling and moves the without too much
reader through the text confusion
The writings have an easy The writing mostly flows The text hums along The text seems choppy
flow, rhythm and cadence. and usually invites oral with a steady beat, but and is not easy to read
Sentence Sentences are well built reading. tends to be more orally
Fluency with strong and varied businesslike than
structure that invites musical, more
expressive oral reading mechanical than fluid.