LEARNING COMPETENCY:

Create a campaign ad to combat digital divide, addiction, and bullying

LEARNING OBJECTIVES:
1. Define Digital Divide, Computer Addiction and Bullying
2. Give examples/scenarios for Digital Divide, Computer Addiction and
Cyberbullying
3. Create a creative advertisements to combat digital divide, computer addiction
and cyberbullying
 WHAT IS
DIGITAL DIVIDE?
What is the Digital Divide?
The digital divide is the gap that exists between individuals
who have access to modern information and
communication technology and those who lack access.

digital divide, term that describes the uneven

distribution of information and
communication technologies (ICTs) in society.
 3 Types of Digital Divide
1. GENDER DIVIDE
According to a 2013 report, the internet gender gap is striking especially in developing
countries. Though mobile connectivity is spreading drastically, it is not spreading
equally. Women are still lagging.

Men in low-income countries are 90% more likely to own a mobile phone than women.
This translates to 184 million women who lack access to mobile connectivity. Even
among women owning mobile phones, 1.2 billion women in low and mid-income
countries have no access to the internet.
 3 Types of Digital Divide
2. Social Divide
Internet access creates relationships and social circles among people with
shared interests. Social media platforms like Twitter and Facebook create
online peer groups based on similar interests.

More than ever internet usage has influenced social stratification which is
evident in societies among those that are connected to the internet and those
that are not. Non-connected groups are sidelined since they don’t share in the
internet benefits of the connected groups.
 3 Types of Digital Divide
3. UNIVERSAL ACCESS DIVIDE
Individuals living with physical disabilities are often disadvantaged when it comes
to accessing the internet. They may have the necessary skills but cannot exploit
the available hardware and software.

Some parts of the world will remain segregated from the internet and its vast
potential due to lack of digital literacy skills, low education levels, and inadequate
broadband infrastructure.
Causes of the
Digital Divide
Causes of the Digital Divide
Even though access to computers and the internet continues to grow,
the digital divide dramatically also continues to persist at an alarming
rate due to the following:
• Education
• Income Levels
• Geographical Locations
• Motivation and General Interests
• Digital Literacy
We can be able to overcome this phenomenon by:
1. lowering the cost of internet connection in the house
2.a law should be created to make all public places should have free
internet access set by the government.
3. the different LGUs and NGOs should conduct a forum about the
advantage of technology and how to use the advance technology in
rural areas.
4. the parents should be given with trainings related to technology by
the SCHOOLS AND LIBRARIES
CYBERBULLYING: What
is it and how to stop it
BULLYING
refers to any severe, or repeated use by one or more students of a
written, verbal or electronic expression, or a physical act or
gesture, or any combination thereof, directed at another student
that has the effect of actually causing or placing the latter in
reasonable fear of physical or emotional harm or damage to his
property; creating a hostile environment at school for the other
students; infringing on the rights of another students at school;
such as, but not limited the following:
1. Any unwanted physical contact between the bully and the victim like
punching, pushing, shoving, kicking, slapping, tickling, headlocks, inflicting
school pranks, teasing, fighting and the use of available objects as
weapons;
2. Any Act that causes damage to a victim’s psyche and /or emotional
well-being;
3. Any slanderous statement or accusation that causes the victim undue
emotional distress like directing foul language or profanity at the target,
name -calling, tormenting and commenting negatively on victim’s looks,
clothes and body.”
What is cyberbullying?
Cyberbullying is bullying with the use of digital technologies.
It can take place on social media, messaging platforms,
gaming platforms and mobile phones. It is repeated behavior,
aimed at scaring, angering or shaming those who are
targeted. Examples include:
Examples of cyberbullying
• spreading lies about or posting embarrassing photos or
videos of someone on social media sending hurtful,
• abusive or threatening messages, images or videos via
messaging platforms impersonating someone
• and sending mean messages to others on their behalf or
through fake accounts.
What are the effects of cyberbullying?

• MENTALLY – feeling upset, embarrassed, stupid, even

afraid or angry
• EMOTIONALLY – feeling ashamed or losing interest in the
things you love
• PHYSICALLY – tired (loss of sleep), or experiencing
symptoms like stomach aches and headaches
REPUBLIC ACT NO. 10627]
Anti-Bullying Act of 2013”.
 2. Share to the
1. Be optimistic
person whom you
person.
can trust with.

Cyberbullying can be 3. Keep your

4. Always check the
prevented by doing password by
yourself. Don’t
share it.
content before
posting or sharing.

the following:
5. Always log out 6. Respect and love
your account after other people and
using. yourself.
“Anyone can become a
victim of cyberbullying.”
COMPUTER ADDICTION
COMPUTER ADDICTION
Computer Addiction means the inability to control the
desire of using the technology (like computers,
smartphones and internet) or an extreme use of the
computer which makes the person uneasy or anxiety in
the absence of the gadgets.
 1. INFORMATION OVERLOAD - excessive online surfing
resulted to inefficient at work and have less family
interconnection

Types of 2. COMPULSION- over time spent in online activities

like gaming, bartering of stocks, gambling which cause
Computer to a problem at work
3. CYBERSEX ADDICTION- exceed time spent in surfing
Addiction porn sites that could interfere one’s relationship

4. CYBER- RELATIONSHIP- excessive time spent in social

networking sites to make relationship online than
spending time to real persons like family and friends
 • Feelings of guilt
• Anxiety
• Depression
Emotional Symptoms • Dishonesty
of Online Addiction • Euphoric feelings when in front of the
The following computer
• Unable to keep schedules
symptoms are typical • No sense of time
of online addicts: • Isolation
• Defensiveness
• Avoiding doing work
• Agitation
Physical Symptoms of • Backache
Online Addiction • Headaches
The following symptoms • Weight gain or loss
are characteristic of • Disturbances in sleep
someone who uses the
computer for a very long
• Carpal tunnel syndrome
period of time: • Blurred or strained vision
TASK
DIGITAL CONTENT MAKING
You are going to create a video advertisement/digital content.
You can create the ad/Digital Content in a form of video. The
content should run for at least 4-7 minutes. Consider the codes,
conventions and language in media.

The main objective of the Digital Content is TO COMBAT THE

PROBLEMS OF DIGITAL DIVIDE, COMPUTER ADDICTION AND
CYBER BULLYING.
 THANK YOU
FOR LISTENING.