UNIVERSITY INSTITUTE OF MEDIA

STUDIES
DEVELOPMENT COMMUNICATION
PREPARED BY: DR. KAMALJEET KAUR

5’M of development and Money generation

DISCOVER . LEARN . EMPOWER
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 Lecture objectives
1 To understand about the 5M of development

2 To be aware about money generation concept

Lecture outcomes
LO ELEMENTS Level
Number
LO1 Students will identify the meaning of 5M  Apply
LO2 Students will understand the concept of money generation
Analys
e Development Process

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5M Model
• Man
• Machine
• Medium
• Mission
• Management 

https://commons.wikimedia.org/wiki/File:The_5M_model_used_for_troubl
e-shooting.png#/media/File:The_5M_model_used_for_trouble-
shooting.png
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5M Model
• 5M model incorporates a diagram
of 3 interlocking circles and one all-
encompassing circle.
• The smaller circles are
labelled Man, Machine,
and Medium.
• The intersecting space in the
middle, where they all meet, is
labeled Mission.
• While the larger circle is
labeled Management. https://commons.wikimedia.org/wiki/File:The_5M_model_used_for_troubl
e-shooting.png#/media/File:The_5M_model_used_for_trouble-
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5M Model
• Man (people): including the physiology and
psychology of those involved, as well as their
performance and proficiency.
• Machine (equipment): including the design,
manufacture, maintenance, reliability, performance,
etc.
• Medium / measurement (environment, inspection):
including weather, terrain, obstructions, lighting,
etc.
• Mission (purpose): the reason these three factors
are brought together.
• Management (leadership): the prevailing
supervisory approach in terms of regulations,
policies, procedures, and attitude involved in
establishing, operating, maintaining, and https://commons.wikimedia.org/wiki/File:The_5M_model_used_for_troubl
decommissioning. e-shooting.png#/media/File:The_5M_model_used_for_trouble-
shooting.png
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5M Model
• These have been expanded by
some to include an additional
three, and are referred to as the
8 Ms:
• Material (includes raw material,
consumables, and information)
• Method / mother nature
(process, environment)
• Maintenance
https://commons.wikimedia.org/wiki/File:The_5M_model_used_for_troubl
e-shooting.png#/media/File:The_5M_model_used_for_trouble-
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5’M of Development
• Moments matter
• Muddling matter
• Mundane matter
• Multiple Men and Women
matter
• Mobilizers matter 

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Moments matter
‘Change events’ happen when contexts
become ready for change. That is, when:
• there is disruption that forces people to
accept change,
• incumbent structures are being
questioned,
• there are viable alternatives that local
people are willing to try, and
• the weight of agency shifts from the old
and discredited ways to a search for new
ways (that may be untested but promise
better solutions to pressing problems).

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Muddling matters

•  Muddling through–or purposive
muddling –is an active, intentional and
focused process that helps countries find
and fit solutions that work in their
context.
• The research shows that muddling ‘is’
part of successful reform.
• There is ample evidence that successful
change comes about through
experimentation with multiple reform
options, with an emphasis on solving
problems, and a whole lot of iteration
and learning. http://inkspirationalmessages.com/2012/02/10371/

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  Mundane matters in development
• The mean is simply that everyday,
boring, taken for granted events,
pressures, relationships, activities
and such have a huge influence on
prospects for change and
development.
• We think these things are ordinary,
banal, and don’t matter.
• they dominate time and activity, and
are the key to ‘getting things done’
and to prospects for change and
development.
https://buildingstatecapability.files.wordpress.com/2014/ 10
03/mundane.jpg
Multiple Men and Women matter

• When people are considered in development initiatives, it is often with a narrow lens on ‘champions’ or
‘heroes’.
• That’s not the picture as relevant in the research and applied work the study engaged in.
• This work shows that development and change require multiple functions or roles:
• we need someone to identify problems,
• someone to identify solutions,
• someone to provide money,
• someone to authorize change activities,
• someone to motivate and inspire,
• someone to connect distributed agents,
• someone to convene smaller groups,
• someone to provide key resources other than money, and
• someone who can give an implementation perspective (of the implications of proposed change).

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Mobilizers matter 

• These are the people who bring multiple men and women together,
encourage them to work beyond the mundane, muddle purposively,
and take advantage of or create moments for change.
• They are people who convene small groups of key agents needed to
play specific roles (often in teams or in small authorizing groups), or
who connect distributed agents to each other (so the agents don’t
even need to interact directly).
• Who motivate people across networks.
• These mobilizers are the key to effective leadership, because they
bring all the different functional roles together.
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 Assessment Pattern
• Internal Examination
• External Examination
• Assignments
• Quiz
• Tutorial
• Surprise Test

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Summary
• 5 M of development
• Moments matter
• Muddling matter
• Mundane matter
• Multiple Men and Women matter
• Mobilizers matter

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 BOOKs & REFERENCES
Text Books:-Nibedita Phukan , Development Communication: 

Online References
https://buildingstatecapability.com/2014/03/04/the-5-ms-of-development-moments-matter-part-1-of-5/
https://buildingstatecapability.com/2014/03/05/the-5-ms-of-development-muddling-matters-part-2-of-5/
https://buildingstatecapability.com/2014/03/07/the-5-ms-of-development-mundane-matters-part-3-of-5/
https://buildingstatecapability.com/2014/03/07/the-5-ms-of-development-mundane-matters-part-4 of-5/
https://buildingstatecapability.com/2014/03/07/the-5-ms-of-development-mundane-matters-part-5-of-5/

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THANK YOU

For queries
E-mail ID:- kamaljeet.e7384@cumail.in

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