Asian paints - Company introduction

● Asian Paints is the leading paint company of India and primarily focuses on the
manufacturing, selling, and distribution of paints, coatings, and other products related to
home décor, bath fittings, and more.
● Founded by Champaklal Choksey, Chimanlal Choksey, Suryakant Dani, Arvind Vakil on 1
february 1942.
● Headquartered in Mumbai, Maharashtra.
● It is the largest paints corporation in India and the third-largest in Asia.
● It operates in 15 countries .
“Mere vala Blue” Campaign
Asian Paints rolling out ‘Mera Wala Blue’
campaign where a couple on a road trip in
the desserts fo Rajasthan chase the blue
color turbaned man to paint her ‘ghar ki
deewar’ with the same color. The tagline
became so popular that people would go to
the hardware shops and ask for ‘Mera Wala
Blue/Cream’

With the campaign, Asian Paints was successful in

shifting the consumers’ focus from letting the hardware
shop decide the color for you to the consumer taking
the decision making in their own hands.
"Har Ghar Kuch Kehta Hai."
This campaign established Asian Paints as a
premium brand with an emotional touch.
The idea behind the campaign was that
each color had a story to tell. Asian Paints
tried to encourage the initiative of painting
one's home for festive occasions like Diwali,
marriage, childbirth, etc.
“Where The Heart Is.”
This campaign proved to be a
masterstroke strategy for Asian
Paints. It featured celebrities
such as Sushant Singh Rajput,
Saurav Ganguly, Radhika Apte,
Mandira Bedi, and others who
described the significant role
Asian Paints played in their
lifestyle through color and home
décor.
#PeopleAddColour.
Conceptualised by Ogilvy India, the
objective of the campaign
#PeopleAddColour is to recapture the
essence of how people who live
under the same roof bring colour to
each other's lives while highlighting
the emotional equity a home holds.
‘Budget wala paint’.
This Ad campaign ‘Budget wala
paint’ promotes Tractor Sparc
Emulsion. By highlighting the
budget issues faced by
consumers, Asian Paints
launched a pocket-friendly paint
that offers a rich-looking finish
at an affordable price.
THANK YOU...