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PROJECT
PROPOSAL
On Visual Merchandising
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CENTRAL
BRAND.NEW

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Vision
To Become the No.1 Fashion Retail
Department Store in the Country
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Mission
By 2020-21 Making Revenue of 1lakh
or Thousand Core

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Customer Profile
Central is a value driven company which
looks into peoples needs and demands and
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to give the best pricing with good Quality

so their target audience also cover all kind
age generation from kids to senior citizens
central is every family oriented and give a
everyday a new offer or new discounts.

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BrandPositioning

Luxury
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High Low

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Competitors

Competitor 1 Competitor II Competitor 1II

• Positioning of the • Positioning of the • Positioning as good
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Shopper itself as a Lifestyle tries to sell facility management in a

global Premium an image and identity mall and and also to
Retailer Outlet to focus on lifestyle on influence lifestyles for
giving a Family the product excellent shopping
Shopping Experience aspirational Value experience for customers

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Central VM

People like consistency. Whether it’s a

store or a restaurant, they want to come
in and see what you are famous for.
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Central always know to gives new offers

very day so, the Central visual
merchandising mostly highlight the
display ,window and even their offers.

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Vital Role Played in VM

 We Looks After the Store Display , Window ,Cluster and Focal Point Cluster and Own
Brand Wall and Cluster

 Make sure there only one Theme is displayed to the Whole store

 Having two or three set of Color Scheme on Wall , Table , Browser , Stand , Fixtures etc
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Circulating the offer and signages time to time .

Displaying the Signages in Stands

 Keeping it clean and Size wise .

M Note : Reference and props and everything is given by Bangalore head even we just have to organize and
execute it
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VM Comparison
From Different Store
Central Shopperstop Lifestyle Inorbit
Theme based Display
Season/Festival theme
Window Display Theme Based Interior and after 15 days new
base Display
display new stock
High Lighting technique Led and Ambiance
In-store Mannequin
Both yellow and white LED Store Lighting Lighting
Display
light
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Floor Merchandising Space Planning Layout Planning Mall planning

Promotional
Light Music Mix MusicP Smoothing Music
Signage/Music
Signing in Silver and
Information Signage Frontage & Signage in Signage in Black and black With proper boards
Black,Red,White Black Grey and White White and digital display Sales
Promotion Banners etc.

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Problem Faced by Central VM

In Central the VM process is limited as each and everything given by the Head
office so, there is no chance of initiative any ideas for the display.
 
Space limit : There are 212 brands in Central as replenishment increases the store
looks shabby even Wall place and Display racks are filled with stocks.
 
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Lighting : The placed lighting of all the floor LightMtc this lighting gives an
ambience of shopping but it makes difficult for consumer to identify the original
colour
 
Signage : Very limited only having signage of fire exit and Cash counter.

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Title
Competitor Analysis and Promotional Techniques Of Visual
Merchandising for Future Brand Positioning.
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VICTORIA LINDQVIST
+1 (589) 555‐0199

victoria@margiestravel.com
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THANK YOU
H T T P : / / W W W . M A R G I E S T R AV E L . C O M /