GAGASAN

KREATIF
Labelisasi Lanskap Linguistik Bahasa Inggris Pada Destinasi Wisata
Madura Sebagai Program Pengembangan Berkelanjutan Peningkatan
Ekonomi Daerah

PUTRI NUR DIANA – SASTRA INGGRIS

TABLE OF CONTENTS

#1st Slide #2nd Slide #3rd Slide

Madura Potential The Introduction of The Application of LL
Tourism LL in Tourism Objects

#4th Slide #5th Slide

The Benefits of LL The Impacts to SDGs
Application
 Madura Potential Tourism

Photo by Adji Mahadewa

Bukit Jaddih, Bangkalan Museum Keraton Sumenep

Rimba Kera Nepa, Sampang Vihara Avalokitesvara, Pamekasan

 The Introduction of LL

● Landry and Bourhis (1997) in their seminal work on ethnolinguistic vitality and
signage in Canada as visibility of languages on objects that mark the public
space in a given territory.

● “The language of public road signs, advertising billboards, street names, place
names, commercial shop signs, and, public signs on government buildings
combines to form the linguistic landscape of a given territory, region, or urban
agglomeration.

● The linguistic landscape of a territory can serve two basic functions: an

informational function and a symbolic function.” (Landry & Bourhis, 1997: 25)
 The Application of LL in Tourism Objects
o The languages used in public signs indicate what languages are locally relevant, or give evidence of what
languages are becoming locally relevant (Shohamy, 2010; Kasanga, 2012)
o The most LL in Madura Tourism Object : Bahasa Indonesia
o Why LL in English language? Many tourists from local and international.
 The Benefits of LL Application

● International Tourists are more interested to visit the objects

● Local Tourists can learn proper English through proper LL, especially

students

● The most tourists come to visit, the more GDP that the area will earn

● The existence of Madura tourism object  International tourism

The Impact to SDGs