Multiple Choice

Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.
I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.

MCQs are now a very important part of marketing

examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.
• The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to select 20 MCQs from each chapter and make
12 presentations
• As such, you will be able to view 12 presentations in this
series and to learn 240 MCQs out of 580 MCQs in my book
Now take a piece of paper and a pen, get ready for an
MCQ Exam

In this
presentation, I
will discuss 20
Distribution
MCQs selected
from Chapter
10 of my book
1. Distribution
involves
everything that a • 1. At the right place

marketer does in •
•
2. At the right time
3. In the right condition
order for the • 4. All of the above
customer to • 

receive the
product
2. Distribution strategy has
two critical components

• 1. Marketing channels and logistics& supply

chain management
• 2. Supply chain management and Transportation
• 3. Storage and transportation
• 4. Packaging and shipping
• 
 1. Controlling the various players
involved in the distribution

2. Process of coordinating the flow of

3. Logistics information, goods and services among
the members of the marketing channel
means
3. Setting distribution tasks in the
logical order

4. Tracking and managing the

transportation of goods
4. Supply chain management is
1. Controlling activities of
2. Management of
purchasing, processing
suppliers and obtaining
and delivery of raw
better prices
materials

3. Coordinating the flow

4. Developing a chain like
of information relating to
link with suppliers
suppliers
 1. Include control of activities relating to
5. Physical purchasing of raw materials
distribution 2. Include activities of developing relationship
extends beyond with suppliers and buyers

transportation 3. Include inventory control, material handling,

to protective packaging and order processing

4. include managing marketing operations

6. Single producer
usually manufactures
limited variety of
products but would 01 02 03 04
like to sell in bulk. The 1. Issue of
buyer’s and
2. Issue of retail
and wholesale
3. Issue of
Discrepancy of
4. Issue of
distribution
consumer buys seller’s choice market assortment

number of products in
small quantities. This
problem is known as
 1. Reduces number of marketplace contacts
necessary to make a sale

  2. Standardizers exchange transactions by setting

7. Channel expectations for products and involves in the

transfer process

function 3. Only above 1 is correct

4. Both above 1 and 2 are correct

 8. Marketing
intermediaries
operate between • 1. Wholesaler
manufacturer • 2. Broker
and consumer. • 3. Stockiest
One of the • 4. Advertiser
below is not a • 
marketing
intermediary
9. • 1. Handle all the distribution activities of the
Appointed marketer

Distributor • 2. Handles distribution of competitive products

as well
of a • 3. Use the name and technology of the marketer
to manufacture and distribute
marketer • 4. Sell products to end users (consumers) only
will and not sell products to business customers
 1. Sell products to end user

  2. Stock products and sells products through

10. manufacturer’s sales personnel and takes the

responsibility of collecting the money

Stockiest 3. Stock products in bulk and sell when products

are in short supply to make huge profits

4. Is a person who has very large warehouse

facilities
 1. Stocks company products and sell it to consumers
( end user) only.

11. 2. Stocks company products and sell to both

Franchisee customers and business users.

3. Use the name and technology of the principle on

a royalty or license fee and manufacture or process
products and sell it to all types of customers.

4. Stock products and pay the manufacturer only

when the products are sold.
 12. When a 1. Two levels of distributors
“Jobber”
comes into play 2. Three levels of distributors
in between the
wholesaler and 3. Four levels of distributors
the retailer, the
channel goes to 4. Zero level of distributors
13. Direct
Sales • 1. Business to business marketing
Channel is • 2. Business to consumer marketing
• 3. That requires extensive demonstration in
especially convincing the customers
used in the • 4. Both above 1 and 3
past mainly • 

to
14. 1. Adequate market coverage for a
Optimum product or service

distribution 2. Reduction in distribution time

intensity
3. Filling channels before competitors
should make their products available
ensure 4. Reduction in lead time in delivering
goods
 • 1. Taking close care and supervision on all
  channels of distribution.
• 2. Distribute products through all available
15. Intensive channels.
distribution • 3. Intensify distribution in highly
competitive markets.
• 4. Carefully selecting the best distributors
in the marketplace.
• 
 • 1. Chooses only a limited number of
distributors in one marketplace.
• 2. Carefully selecting the best
16. Selective distributor in the marketplace.
distribution • 3. Selecting the distributor by going
through the past performances.
• 4. Selecting the distributor by image
of the distributor
 1. Giving distribution rights to the leading
distributors in the marketplace.
17. 2. Giving distribution right only to one
Exclusive distributor in a specific region .

distribution 3. Giving distributorship only to

distributors who sell high end products.

4. Giving distributorship to a distributor

who will deal only the marketers product.
 • 1. High end branded consumer
products
18. Exclusive • 2. Fast Moving Consumer
Goods
dealerships are • 3. Non branded low priced
usually granted products
• 4. Government regulated
for products
• 
 • 1. Market space in a closely
regulated market
19. Closed • 2. Market that closes for
sales customers periodically
• 3. Geographical area that is
territory is assigned only to a specific distributor
• 4. The shops within a big
shopping mall
•20. Horizontal conflict is
• 1. Disagreements among the channels
members at different levels
• 2. Disagreements among the channel
members at the same level
• 3. A conflict between the
manufacturer and customers
• 4. A conflict between manufacturer
and distributor
• If you are interested in viewing the whole book, which has 580
Questions and Answers, please Log on to Amazon.com and
search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just
paying USD4.99
• I strongly believe it is a very good investment for you and I also
consider it as an appreciation of my work towards the student
community
• Next slide has the answers to the questions in this presentation
• Answers to questions in this presentation appears on the next
slide
Answers
• 1-4 11-3
• 2-1 12-2
• 3-2 13-4
• 4-1 14-1
• 5-3 15-2
• 6-3 16-1
• 7-4 17-2
• 8-4 18-1
• 9-1 19-3
• 10-2 20-2