Multiple Choice

Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.
I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.

MCQs are now a very important part of marketing

examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.
• The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to select 20 MCQs from each chapter and make
12 presentations
• As such, you will be able to view 12 presentations in this
series and to learn 240 MCQs out of 580 MCQs in my book
Now take a piece of paper and a pen, get ready for an
MCQ Exam

In this
presentation, I
will discuss 20 Marketing
MCQs selected Research
from Chapter 4
of my book
1. Marketing research
means

• 1. Systematic gathering of data , recoding and

analysis of data
• 2. Providing information to take marketing
decisions
• 3. Only Above 1 is correct
• 4. Above 1 and 2 are correct
2. What are Primary Data only

the types of
data used
Secondary date only

in Secondary and Primary data

marketing
research Secondary, Primary and Tertiary data
 2. Data used by
1. Data freely the company in
available the early stages

3. What is of a research

meant by
primary data
3. Fresh Data
that are 4. Data that are
collected by reported in
the researcher other research
specifically for reports
this research
 1. Data obtained in the latter part of the
research
4. What is 2. Data gathered by company doping its
meant by own research specifically for this research

Secondary 3. Data that are already available from

other sources
data? 4, Data that is important to verify current
findings
5. In the approach to research, the researcher
should

1 2 3 4
1. First find out the 2. Conduct a primary 3. Find our already 4. Conduct a pilot
data already available research to gather available data and if study to collect data
and study about it data for the current that is not enough, before any of the
complete the research research then should proceed above
to collection of
primary data
6. Another name for Secondary Data is

1. Off the shelf

2. Old data

3. Central Bank data

4. Census and Statistics depart data

7. The marketing manger instructs the researcher to refer to
company sales records before embarking on research

1. He is referring to
Primary Data

2. Hew is referring
to Secondary Data

3. He is referring
both to Secondary
and Primary Data

4. He is referring to
data collected from
a third party
8.Secondary data collections is

1. Difficult collect

2. relatively
expensive than the
collection of Primary
Data
3. relatively cheaper
than the collection of
Primary data
4. Specialized
knowledge is
required to analyze
raw data
 1. May not meet the specific needs
9. One of of the current research
the 2. Accuracy of the data could be of
statements concern

is not true as 3. Date could be obsolete

to secondary
data 4. Any data could be obtained
through Secondary Data
10. If a researcher
is conducting his
data collection
through observing • 1. Secondary data
the behavior of 2. Primary data
customers in a 3. Supermarket data
4. Fast Moving Consumer goods buying data
supermarket, what
data is he
collecting
 1. Observational method
11. What is
the most 2. Behavioral methods
popular
method of 3. Survey method
collecting
primary data 4. In depth Interview method
 1. Survey
12. If a researcher
is meeting people
personally and 2. In depth interview
asking questions
about an issue,
what kind of
research is he
3. Observational
doing?
4. Behavioral
 1. A survey

13. If a researcher
is conducting a 2. A focus group study
research with small
group of 12 people
in an enclosed
environment by 3. A Confidential research
asking questions,
He is conducting
4. Research on personal
preferences of a product
 1. It is cheaper to collet Primary
data
14. One of
the 2. Can collect relevant data
statements as
to primary
data 3. Accuracy can be relied upon
collection is
wrong 4. Sufficient number of samples
can by included.
 1. Conduct a pilot study

2. Define the research problem

15. First step
in research
process is to 3. Collection of data

4. Developing a research plan

 1.. Data that can be easily
counted
2. Data that describes about
16. What is quality
qualitative
data 3. Both above 1 and 2

4. Data that cannot be counted

in numbers
 1. Consumer Data
17. A researcher
asks from a
consumer, how
2. Quantitative Data
many time per
month you visit
this supermarket. 3. Qualitative Data
He is collecting

4. Non of the above

 1. Open ended and confidential

18. There are 2. Close ended and difficult

two types of
questions
asked in a 3. Open ended and close ended
survey
4. Easy questions and difficult
questions
19. If a
research 1. A DICHOTOMOUS 2. A STRUCTURED

says do you
QUESTION QUESTION

smoke or
do not
smoke, it is 3. AN UNSTRUCTURED
QUESTION
4. A LIKERT SCALE
QUESTION
20. One of 1. Balance sheet

the below
2. Annual report
is not an
internal 3. Past research report by the
company
company
record 4. Central Bank Report found in the
company library
• If you are interested in viewing the whole book, which has 580
Questions and Answers, please Log on to Amazon.com and
search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just
paying USD4.99
• I strongly believe it is a very good investment for you and I also
consider it as an appreciation of my work towards the student
community
• Next slide has the answers to the questions in this presentation
• Answers to questions in this presentation appears on the next
slide
Answers
• 1-4 11-3
• 2-3 12-2
• 3-3 13-2
• 4-3 14-1
• 5-3 15-2
• 6-1 16-4
• 7-2 17-2
• 8-3 18-3
• 9-4 19-1
• 10-2 20-4