An explanation of the purpose and scope of Human Resource

Management in terms of resourcing an organization with

talent and skills appropriate to fulfil business objectives.
 

Morrison Supermarkets PLC

Presentation Outline

 Brief Introduction to Morrisons

 Morrisons today
 Corporate Strategy of the Morrisons
 Human Resource Management in Morrisons
 Human Resource Management in Morrisons 02
 Recruitment and Selection of Morrisons
 Strengths and Weakness of Online Recruitment Approach
 Strengths and Weakness of Collage Hiring Process
 Evaluation of Recruitment and selection Methods
 Training and Development in Morrisons
Brief introduction on Morrisons

 Founder of the Morrisons – William Morrison began a small store of Eggs and
Butter in 1899 in Bradford, Yorkshire
 Ken Morrison Opened their first self – service store in 1958 in Bradford City
Center
 Ken’s Business gone very successful and next step is a 5,000 s.q ft Morrisons
Grocery Store
 The business keep rapid growing and Listed on London Stock Exchange 1967
and become a public corporation.
 In 1980 there were 46 Stores Cross wise all over the England
 In 1999 they achived 100 Stores in England
Morrisons Today

 Can be introduced as a UK based organization

 Engaged in Food and Grocery Retailing
 UK’s 4th Largest supermarket Chain
 Its in the Top 50 FTSE index
 Ended up with 425 stores
 131,0000 employees
 10 Million Customers per week
 Annual turn over 15 Billion
Corporate Strategy of the Morrisons

 Morrisons' Vision is "To be Food Specialists for everyone”

 Three main Values of the Morrisons

 Fresh – Always Supply fresh foods from farm to Grocery
methods
 Reduse the wastage – Use latest technology to minimized the
wastage
 Service – morrisons secret of success is best service for all
kind of customers.
Human Resource Management in
Morrisons
 
 The HR strategy is: – People are our most valuable asset and our success relies
on our people delivering great service to our customers each and every day.
 Morrisons coordinates its center esteems inside its HR technique and
cultureStrategy• 131,000 individuals are utilized in the UK which makes it a
critical boss
 Qualities characterize what Morrisons anticipates from workers and what
clients can expect too. These incorporate a can do approach, extraordinary
shopkeeping, one group, bringing the best out of individuals, awesome
offering and benefit and crisp considering
Human Resource Management in
Morrisons 02

Company Wide Education Program

Leadership – Leading the Morrisons
Way
Job Verities of Morrisons
New Job Opportunities
Recruitment and Selection of Morrisons

 There are two main Sources

 First One - Collage Hiring
 In 2000 – 2010, 23000 were recruited through Collage hiring
 They were given comprehensive training on Retail market

 Second One – Online Recruting – “ I want Fresh Start Campaign

 Dedicated web site to online recruitment
 www.iwantafreshstart.com
Strengths and Weakness of Online
Recruitment Approach

Strengths Weakness
Cost Effective Hard to Target
Immediacy Difficult to measure
Effectiveness
Reach Bigger audience Large Response Rate
Easy Impersonal
Dynamic Content Fraudulent Applicants
Strengths and Weakness of Collage
Hiring Process
Strengths Weakness

New views and Perspective heir interest is fluctuating

 Fresh graduates are more serious Their communication skills are
towards work bad
Updated on latest technology. They expect more in less
Good Learners Not fully professional
Easy to Control Unacceptable behavior
Evaluation of Recruitment and selection
Methods
Three Main Points
Job Description
Recruitment
Selection
Training and Development in Morrisons

 Fresh Food Training Academy

 In2010 there were 24,000/- graduated of
Morrisons employees
 No recognized Qualifications employees dropped
from 17% in 2000 to 11% in 2010
 Helps to increase
 Quality

 Value

 Service to Customer
Thank You