MANUAL

2nd CHINA ON-LINE IMPORT FAIR &

MATCHMAKINGS OF
FOOD & AGRO-PRODUCTS
Time: Nov 15th - Dec 3rd, 2021
Organizer:
Information Center, China Council for the
Promotion of International Trade (CCPIT)
01 ABOUT CIFFA

02 WHY CHOOSING CIFFA

03 WHO ARE BUYERS

CONTENT
04 FACTS OF 1st CIFFA

05 EXHIBITION FEE

06 GUIDE FOR EXHIBITORS

ABOUT CIFFA
ABOUT CIFFA

Background

China has the world's largest market of imported food with the
retail scale exceeding 1 trillion RMB yuan, and this market is
still vigorously growing, which means there are great potential
for global food manufacturers and suppliers.

To better connect you directly with Chinese importers and

dealers, China Council for the Promotion of International Trade
(CCPIT) Information Center will organize the virtual B2B fair --
the 2nd CHINA ON-LINE IMPORT FAIR & MATCHMAKINGS OF
FOOD & AGRO-PRODUCTS (CIFFA Ⅱ).

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ABOUT CIFFA

 Name: The 2nd CHINA ON-LINE IMPORT FAIR & MATCHMAKINGS OF FOOD & AGRO-PRODUCTS (CIFFAⅡ)

 Time: Nov 15th-Dec 3rd, 2021

 Venue: Online Exhibition, http://ciffa.tradeinvest.cn/

 Organizer: China Council for the Promotion of International Trade (CCPIT) Information Center

 Scale:

• 40+ exhibitors • 500+ products

• 400+ Chinese selected importers and dealers

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ABOUT CIFFA

Exhibit
Exhibit Category
Category The most popular items on the Chinese market

(1) Grain and staple food Meat chicken, pork, beef, mutton

(2) Vegetables and fruits Grain Corn, soybeans, sesame, peanuts

(3) Meat and seafood Sunflower oil, canola oil, palm oil, oli
Edible oil
ve oil
(4) Milk and dairy product
Feedstuff Flaxseed, rapeseed meal, palm meal
(5) Wine and beverage
Dairy product Whole milk powder, fresh milk
(6) Snack food
Nut Pecans, cashews, macadamia nuts
(7) Healthy food
Fruit Southeast Asian fruit, avocado
(8) Edible oil
sea cucumber, bird‘s nest ， baby fo
Healthy food
(9) Other related products od

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ABOUT CIFFA

Organizer

 CCPIT

Founded in 1952, China Council for the Promotion of International Trade (CCPIT) is the largest foreign trade
and investment promotion agency in China, with over 1,000 national sub-branches, 38 overseas
representative offices and more than 200,000 member companies. CCPIT also participates in World Expo on
behalf of the Chinese government, and supports China International Import Expo (CIIE) and China
International Fair for Trade in Services (CIFTIS).

 CCPIT Information Center

CCPIT Information Center, an affiliate to CCPIT, specializes in international trade and investment consulting
and provides trade and investment matchmakings of 800,000 times per year. For the first half of year, CCPIT
Information Center successfully hosted the 1st CIFFA, and accumulated a wealth of Chinese food & agro-
products importers resources.
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ABOUT CIFFA

Main Business Platforms of CCPIT Information Center

China Trade and Investment Network: www.tradeinvest.cn

(Project matchmakings for Chinese enterprises)

ChinaBrand: www.echinabrand.com
(Project matchmakings for foreign enterprises)

BizEvent: https://bizevent.ccpit.org/
(Business event promotion platform)

Cross-border Trade and Investment Legal Services: www.ctils.com/

(FREE Trade and Investment Legal services platform of CCPIT)

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WHY CHOOSING CIFFA
WHY CHOOSING CIFFA

Online
Easy Access Legal Translation
Inquiries
to Your Clients Instant communication Consultation
legal service on translate all your
Help you find & match & won’t miss any exporting your products information and provide
suitable Chinese inquiries from your to China. translation service during
importers. clients online matchmakings.

Multi-form Display Cost-effectiveness One-year Value-

added Advertisement
Your information can be No international
fully displayed in text, business trip! No Exhibits will be promoted
photo or video. quarantine isolation! through CCPIT’s channel for
one year. 10
WHY CHOOSING CIFFA

SPEECH DELIVERY at Exhibits Promotion Conference.

We will hold promotion conference for each product category.

All the exhibitors in related field can make a speech and show the
products at the conference.

Any registered buyers who’re interested will be invited, and can interact
with exhibitors at the conference.

Form: Virtual event (ZOOM)

Language: with EN-CH translation

Duration: less than 5 mins per exhibitor

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WHY CHOOSING CIFFA
MATCHMAKINGS
Schedule your video meetings as per buyer
selection.

A private, efficient and in-depth

communication opportunity !

Time: Nov 15th-Dec 3rd, 2021

Form: 1:1 video meeting

Language: with EN-CH translation

Only for Diamond exhibitor

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MATCHMAKING

1 How to schedule a meeting?

1) Exhibitors confirm the specific date and time (GMT) of matchmaking.

2) Buyers can contact us if they would like to schedule a meeting. We will coordinate a meeting to
exhibitor’s available time. 

3) The meeting schedule will displayed on CIFFA platform, [Dashboard] - [My Online Meetings] page.

4) Click [Join] at the designated time to conduct the virtual face-to-face meeting. All on CIFFA and NO
NEED to download any software.

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MATCHMAKING

2 How long will each meeting be?

Virtual buyer meetings are 30 minutes each, which will enable exhibitors to showcase their products and
discuss core business details.

3 As an exhibitor, how many meetings can I expect?

At the 1st CIFFA, all exhibitors had 1-9 appointments. As more buyers to participate in the 2nd CIFFA, that
number is expected to continue to rise. We prioritize one-to-one video matchmaking, but one-to-many
video matchmaking can be considerable if the interested buyers are too much (>6).

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WHO ARE BUYERS
WHO ARE BUYERS

Chinese importers, distributors,

supermarkets, chain stores,
e-commerce platforms,
industry wholesalers,
processing manufacturers,
catering institutions
and other procurement bodies.

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WHO ARE BUYERS

Where are buyers from?

 Accumulated more than 350 registered quality buyers from 1 st CIFFA.

 More than 5,000 companies we served in trading business.

 Buyers from large domestic exhibitions like CIIE, CANTON FAIR.

 Hundreds of CCPIT’s provincial and regional sub-councils who closely contact with local companies.

 CCPIT’s industry sub-councils who have good cooperation with leading food industry companies.

 Advertising we promoted via web and other social media including wechat and Chinese Tiktok.

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FACTS OF 1st CIFFA
FACTS OF 1st CIFFA

The 1st CIFFA was held in June 21th-25th, 2021.

This virtual platform operated so smoothly that it was highly

commended by exhibitors and buyers alike.

24 320 350 100+

overseas exhibits registered 1:1 online
exhibitors Chinese buyers matchmakings

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FACTS OF 1st CIFFA
24 exhibitors from 10 countries

Italy
Romania
Russia
Turkey
Mongolia
Brazil
Mexico
Dominica
Guatemala
Argentina
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FACTS OF 1st CIFFA
Part of the exhibits

grain
vegetables and fruits
meat and seafood
milk and dairy products
wine and beverage
snack food
edible oil
other related products

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FACTS OF 1st CIFFA
Printscreen of online matchmakings
The 1st CIFFA held more than 100 one-on-
one online matchmaking from May 24 to
June 30, 2021.

Before the meeting, We translated all the

exhibitors’products information, as well as
made inquiries with the buyers about their
purchase needs, to make sure the meeing
scheduled suitable and accurate.

During the meetings, we provide free translation, so that both sides can express their own concerns and
understand each other quickly and accurately.

After the meetings, we set up a WeChat group to allow both sides to conduct more detailed inquiries and
follow-ups to ensure that both parties have their needs met.
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EXHIBITION FEE
EXHIBITION FEE

Membership

Diamond exhibitor: USD 1,000

(USD 800 for 1st CIFFA exhibitors)

Gold exhibitor: USD 500

(USD 450 for 1st CIFFA exhibitors)

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EXHIBITION FEE
No. Service Gold exhibitor Diamond exhibitor
1 exhibits shown on CIFFA’s website  
2 exhibitors recommended on CIFFA’s homepage  
3 exhibits recommended on CIFFA’s homepage  
4 exhibits’ video broadcasted on CIFFA’s homepage  
 
5 exhibit translation (EN-CH) translation of exhibits’ translation of all inf
name only ormation
6 one-to-one matchmakings  
7 Speech at product promotion conference  
8 Online interaction with buyers (online inquiry)  
9 advertisement on TRADEINVEST.CN for 180 days (link to exhibitors’ offi  
cial website)
10 advertisement on TikTok China (DOUYIN)  
11 Exhibits posted on TRADEINVEST.CN  
12 Online exhibiting training  
13 Free legal service   25
GUIDE FOR EXHIBITORS
GUIDE FOR EXHIBITORS

Step 1:

 Register on the exhibition platform, http://ciffa.trade

invest.cn/

 Fill in the company information. Log in to your mailbox,

view and enter the verification code. Click [Create
Account], and jump to the user [Dashboard].

 Enter the [Dashboard] - [Exhibitor Information] page,

complete the company information, click [Submit], and
wait for the qualification check. 

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GUIDE FOR EXHIBITORS

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GUIDE FOR EXHIBITORS

Step 2:
Within 2 working days, we will contact you to

 Verify the business certificate.

 Send you an agreement.

After we signed the agreement and you paid the exhibition fee, your CIFFA account will be approved.

Step 3:
 Upload your company and products information in text, photo and video.

 Select your availible matchmaking time period so we can schedule meetings with buyers as early as possible.

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THANKS AND
FEEL FREE TO CONTACT US
tradeinvest@itc.ccpit.org